COMM 454 - Media Economics
Section: 002
Term: FA 2007
Subject: Communication Studies (COMM)
Department: LSA Communication Studies
Credits:
3
Consent:
With permission of instructor.
Advisory Prerequisites:
COMM 351 or 371 strongly recommended.
Repeatability:
May not be repeated for credit.
Meet Together Classes:
Primary Instructor:

Understanding the economics of mass media industries is an important step toward comprehending how media institutions operate and how they are affected by ever changing economic trends, technological advances and the public policies enacted towards them. This course introduces students to a range of economic principles and concepts used in explaining the market structure, behavior and performance of mass media industries.

The course focuses on the video industries, including the film/home video, broadcast and cable television industries. Within each industry, we study relevant economic models, examine how consumer demand, technology and government policies interact to affect market structure and industry behavior. Finally, we will discuss the economic, technological and political forces changing the industry.

After completing this course, students will become acquainted with the various economic models applicable to the media industries. In addition, students will be able to apply basic economic concepts and analytical tools to explain media industry behaviors, evaluate business strategies of media firms and assess the merits of public policies toward the media industries.

COMM 454 - Media Economics
Schedule Listing
001 (LEC)
P
19990
Open
10
6Comm St Major
-
MW 2:30PM - 4:00PM
Note: Section reserved for Communication Studies concentrators, meets with Comm 454.002
002 (LEC)
P
20078
Open
10
 
-
MW 2:30PM - 4:00PM
Note: Meets with Comm 454.001
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