LING 305 - Advertising Rhetoric
Section: 001
Term: FA 2007
Subject: Linguistics (LING)
Department: LSA Linguistics
Credits:
3
Consent:
With permission of instructor.
Advisory Prerequisites:
Junior standing.
Repeatability:
May not be repeated for credit.
Primary Instructor:

Considers how verbal and visual advertising messages are interpreted by consumers within a cultural context. The rhetorical analysis emphasizes the inherent contradictions in most advertising messages; for example, consumers want cars that are a) roomy, safe, and comfortable, but also b) compact, sporty, and exciting. The components of print ads (photography, dimensionality, layout, copy, typography) are broken down and analysed in this context. In addition to exams and individual papers, there are creative projects involving radio and print (magazine) formats, using Audacity and Photoshop. Designed for students with no art background; not open to students from the School of Art and Design. At least junior standing required.

LING 305 - Advertising Rhetoric
Schedule Listing
001 (LEC)
P
28215
Open
6
1LSA Jr
-
MW 4:00PM - 5:30PM
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