MKT 407 - Designing Persuasive Communication
Section: 001
Term: FA 2007
Subject: Marketing (MKT)
Department: Ross School of Business
3 (Non-LSA credit).
Waitlist Capacity:
Enforced Prerequisites:
No credit in MKT311, COMM468
Advisory Prerequisites:
Permission of Instructor.
May not be repeated for credit.
Primary Instructor:

Part of a sponsored project on persuasive communication, this interdisciplinary seminar investigates the changes in business, technology, and design that are reshaping the words and images, the form and content of persuasive mass communication. Its aim is to provide students with skills critical to an understanding of both the business and techniques of persuasion. This seminar examines how media content producers design and pitch messages. It challenges participants to use critical methods to evaluate media products and to examine current cultural and economic transformations. It investigates emerging strategies for reaching global and regional audiences, discusses the impact of new technologies and media convergence, and examines the social and ethical issues that underlie persuasive strategies. Some topical sections may carry additional prerequisites.

MKT 407 - Designing Persuasive Communication
Schedule Listing
001 (SEM)
15BUSAD BBA - Jr or Sr Only
W 7:00PM - 10:00PM
Note: MKT 407 meets with COMM 468 in MH 1449. Students cannot receive credit for both MKT 407 and MKT 311.
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