SWC 200 - New Media Writing
Section: 100 Viral Video Rhetoric: Propaganda and Persuasion in a Digital Democracy
Term: SP 2009
Subject: Sweetland Writing Center (SWC)
Department: LSA Sweetland Writing Center
May be elected three times for credit. May be elected more than once in the same term.
Primary Instructor:

Does it feel like every time you open your email another person has forwarded you a link to “The Evolution of Dance” on YouTube? Do all of your friends have Miss Teen USA South Carolina’s “maps” answer memorized? Can you sing “Chocolate Rain” in its entirety? Millions of people have seen these videos and passed them along to others, but why? What does it mean when a video goes “viral” and how does it happen? Digital video and Web sites like YouTube have democratized video distribution and production allowing ordinary people to reach audiences formerly available only to celebrities or Hollywood movie studios. Viral Video Rhetoric focuses on how creators of successful online videos use rhetorical strategies to craft persuasive and effective messages that compel viewers to disseminate them. In this course students will learn how viral videos are created and distributed with an emphasis on the art of persuasion. Students will learn how online videos either succeed, fail, or perhaps even do both. Students will produce their own video to launch online while analyzing their rhetorical choices and strategies at each step.

SWC 200 - New Media Writing
Schedule Listing
100 (SEM)
W 6:00PM - 8:00PM
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