MKT 407 - Designing Persuasive Communication
Section: 001
Term: FA 2009
Subject: Marketing (MKT)
Department: Ross School of Business
Credits:
3 (Non-LSA credit).
Waitlist Capacity:
unlimited
Enforced Prerequisites:
No credit in MKT311,COM468,462
Advisory Prerequisites:
Permission of Instructor.
Repeatability:
May not be repeated for credit.
Primary Instructor:

This multidisciplinary seminar covers topics such as the principles of persuasion, persuasion strategy (campaign planning and research); persuasion tactics (copywriting; graphic design; film, video, photography; web site design; media planning; database marketing; product design); and the social impact of persuasion campaigns. In addition to the class sessions, taught by faculty from different University departments, students work in interdisciplinary teams on a semester-long field project.

MKT 407 - Designing Persuasive Communication
Schedule Listing
001 (SEM)
P
35351
Open
0
21BUSAD BBA - Jr or Sr Only
3
W 7:00PM - 10:00PM
Note: MKT 407 meets with COMM 462 in R2220. Students cannot receive credit for both MKT 407 and MKT 311, COMM 468 or 462.
NOTE: Data maintained by department in Wolverine Access. If no textbooks are listed below, check with the department.


ISBN: 0324322712
Advertising campaign strategy : a guide to marketing communication plans, Author: Donald E. Parente., Publisher: Thomson/South-Western 4th ed. 2006
Required
Syllabi are available to current LSA students. IMPORTANT: These syllabi are provided to give students a general idea about the courses, as offered by LSA departments and programs in prior academic terms. The syllabi do not necessarily reflect the assignments, sequence of course materials, and/or course expectations that the faculty and departments/programs have for these same courses in the current and/or future terms.

No Syllabi are on file for MKT 407. Click the button below to search for a different syllabus (UM login required)

Search for Syllabus
The CourseProfile (ART) system, supported by the U-M Provost’s 3rd Century Initiative through a grant to the Digital Innovation Greenhouse, provides additional information about: course enrollments; academic terms and instructors; student academic profiles (school/college, majors), and previous, concurrent, and subsequent course enrollments.

CourseProfile (ART)