SWC 200 - New Media Writing
Section: 008 Viral Video Rhetoric: Propaganda and Persuasion in a Digital Democracy
Term: WN 2010
Subject: Sweetland Writing Center (SWC)
Department: LSA Sweetland Writing Center
Credits:
1
Other:
Minicourse
Waitlist Capacity:
unlimited
Consent:
With permission of instructor.
Class Misc Info:
Meets 03/08/10-04/20/10 D/A Deadline 03/22/10.
Repeatability:
May be elected three times for credit. May be elected more than once in the same term.
Primary Instructor:
Schmidt,Christopher C

Did everyone including your mother send you the link to Susan Boyle singing "I Dreamed a Dream"? Did you post the "Yes We Can" video to your Facebook page? Were you tempted to make your own version of Beyoncé's "Single Ladies"? Millions of people have seen these videos, passed them along, and even created their own versions of them. But why? What does it mean when a video goes “viral” and how does it happen? Digital video and web sites like YouTube have democratized video distribution and production, allowing ordinary people to reach audiences formerly available only to networks and film studios. In Viral Video Rhetoric, we will consider how creators of successful online videos use rhetorical strategies to craft persuasive and effective messages that compel viewers to disseminate them. After studying different viral video techniques — parody, mash-up, visual argumentation — students will produce their own videos to launch online while analyzing their rhetorical choices and strategies at every step.

SWC 200 - New Media Writing
Schedule Listing
001 (SEM)
P
43417
Open
4
 
-
TuTh 5:30PM - 7:00PM
002 (SEM)
P
43421
Open
8
 
-
TuTh 9:00AM - 10:00AM
003 (SEM)
P
43423
Open
5
 
-
W 9:00AM - 11:00AM
004 (SEM)
P
43425
Open
4
 
-
W 3:00PM - 5:00PM
005 (SEM)
P
43427
Closed
0
 
-
MW 4:00PM - 5:00PM
006 (SEM)
P
43429
Closed
0
 
-
TuTh 9:00AM - 10:00AM
007 (SEM)
P
43431
Open
2
 
-
W 9:00AM - 11:00AM
008 (SEM)
P
43433
Closed
0
 
-
W 3:00PM - 5:00PM
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