COMM 462 - Designing Persuasive Communication
Section: 101
Term: SP 2010
Subject: Communication Studies (COMM)
Department: LSA Communication Studies
Waitlist Capacity:
Advisory Prerequisites:
COMM 361 or 381 strongly recommended.
May not be repeated for credit.
Primary Instructor:

As the aesthetics of persuasive communication have changed over the years, so too have the ways scholars and researchers understand its impact on society. This class reviews the shifting aesthetics of persuasive communication (inclusive of all types of advertising as well as poltical campaigns) from mid-19th century newspapers to the internet. We will examine this history through the lens of various popular theoretical traditions in communication studies, in particular the critical tradition and the effects of tradition. Unlike many marketing or advertising classes, this class asks students to consider the collateral effects of persuasive communication as well as long term cumulative effects of exposure to advertising. It also prompts students to scrutinize the hermeneutic frames employed by scholars, advertising industry researchers, and campaign strategists: what the priorties and assumptions of each position are and what truth claims they make about the impact of persuasive communication.

COMM 462 - Designing Persuasive Communication
Schedule Listing
101 (LEC)
MTuTh 4:00PM - 6:00PM
Note: 25 seats reserved for Communication Studies concentrators until 4/14/2010.
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