LING 305 - Advertising Rhetoric
Section: 001
Term: FA 2010
Subject: Linguistics (LING)
Department: LSA Linguistics
Waitlist Capacity:
Lab Fee:
Advisory Prerequisites:
Junior standing.
May not be repeated for credit.
Primary Instructor:

Considers how verbal and visual advertising messages are interpreted by consumers within a cultural context. The rhetorical analysis emphasizes the inherent contradictions in most advertising messages; for example, consumers want cars that are a) roomy, safe, and comfortable, but also b) compact, sporty, and exciting. The components of print ads (photography, dimensionality, layout, copy, typography) are broken down and analysed in this context. In addition to exams and individual papers, there are creative projects involving radio and print (magazine) formats, using Audacity and Photoshop. Designed for students with no art background; not open to students from the School of Art and Design. At least junior standing required.

LING 305 - Advertising Rhetoric
Schedule Listing
001 (LEC)
MW 5:30PM - 7:00PM
NOTE: Data maintained by department in Wolverine Access. If no textbooks are listed below, check with the department.

Textbook not needed first two weeks.
ISBN: 9780306810473
Cute, quaint, hungry, and romantic : the aesthetics of consumerism, Author: Harris, Daniel, 1957-, Publisher: Da Capa 2001
Syllabi are available to current LSA students. IMPORTANT: These syllabi are provided to give students a general idea about the courses, as offered by LSA departments and programs in prior academic terms. The syllabi do not necessarily reflect the assignments, sequence of course materials, and/or course expectations that the faculty and departments/programs have for these same courses in the current and/or future terms.

No Syllabi are on file for LING 305. Click the button below to search for a different syllabus (UM login required)

Search for Syllabus
The CourseProfile (ART) system, supported by the U-M Provost’s 3rd Century Initiative through a grant to the Office of Academic Innovation, provides additional information about: course enrollments; academic terms and instructors; student academic profiles (school/college, majors), and previous, concurrent, and subsequent course enrollments.

CourseProfile (ART)