MKT 300 - Marketing Management
Section: 001
Term: FA 2010
Subject: Marketing (MKT)
Department: Ross School of Business
Credits:
3 (Non-LSA credit).
Repeatability:
May not be repeated for credit.
Primary Instructor:

An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.

MKT 300 - Marketing Management
Schedule Listing
001 (REC)
P
10355
Closed
0
 
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MW 8:30AM - 10:00AM
Note: MKT 300 is reserved for junior BBA students only.
002 (REC)
P
10357
Closed
0
 
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MW 10:00AM - 11:30AM
Note: MKT 300 is reserved for junior BBA students only.
003 (REC)
P
10361
Closed
0
 
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MW 11:30AM - 1:00PM
Note: MKT 300 is reserved for junior BBA students only.
004 (REC)
P
10359
Closed
0
 
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MW 1:00PM - 2:30PM
Note: MKT 300 is reserved for junior BBA students only.
005 (REC)
P
10363
Closed
0
 
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MW 2:30PM - 4:00PM
Note: MKT 300 is reserved for junior BBA students only.
006 (REC)
P
30429
Closed
0
25Jr or Sr, excluding BBA stu
-
MW 8:30AM - 10:00AM
Note: MKT 300.006 is reserved for non-Business students with junior standing or above.
NOTE: Data maintained by department in Wolverine Access. If no textbooks are listed below, check with the department.


ISBN: 0471756687
Marketing management : the big picture, Author: Christie L. Nordhielm., Publisher: John Wiley & Sons Ltd. 2006
Required
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