MKT 303 - Brand Management
Section: 001
Term: FA 2010
Subject: Marketing (MKT)
Department: Ross School of Business
1.5 (Non-LSA credit).
Waitlist Capacity:
Advisory Prerequisites:
MKT 300.
May not be repeated for credit.
Primary Instructor:

This BBA elective covers the essentials of product management (via limited use of a game simulation that requires student teams to make product management decisions) as well as frameworks and skills on how to build the "brand equity" needed to create strong brands. Student exercises and a team project will cover selected aspects of raising brand awareness, creating relevant and distinctive brand identity, building a high quality reputation, and shaping desired brand imagery, for a new brand. This class will use lecture/discussions, cases, guest speakers, a simulation, exercises, and a team project.

MKT 303 - Brand Management
Schedule Listing
001 (REC)
34BUSAD BBA - Jr or Sr Only
M 7:00PM - 10:00PM
Note: MKT 303 meets from Sept. 7 - Nov 1.
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