MKT 311 - Advertising Management
Section: 002
Term: FA 2010
Subject: Marketing (MKT)
Department: Ross School of Business
Credits:
3 (Non-LSA credit).
Waitlist Capacity:
unlimited
Enforced Prerequisites:
No cr MKT407, COMM462, COMM468
Advisory Prerequisites:
MKT 300.
Repeatability:
May not be repeated for credit.
Primary Instructor:

This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions). It covers the institutions, theoretical principles, and managerial decisions relevant to advertising management, and is designed for managers in marketing positions and in advertising agency account management. The course uses lecturers, cases, computer models, and outside speakers.

MKT 311 - Advertising Management
Schedule Listing
001 (REC)
P
33299
Open
5
29BUSAD BBA - Jr or Sr Only
46Jr or Sr, excluding BBA stu
-
MW 10:00AM - 11:30AM
Note: Students cannot receive credit for both MKT 311 and MKT 407, COMM 468 or 462.
002 (REC)
P
38149
Open
2
24BUSAD BBA - Jr or Sr Only
46Jr or Sr, excluding BBA stu
-
MW 2:30PM - 4:00PM
Note: Students cannot receive credit for both MKT 311 and MKT 407, COMM 468 or 462.
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