MKT 318 - Marketing Research Design and Analysis
Section: 001
Term: FA 2010
Subject: Marketing (MKT)
Department: Ross School of Business
Credits:
3 (Non-LSA credit).
Waitlist Capacity:
unlimited
Advisory Prerequisites:
MKT300,SMS301.
Repeatability:
May not be repeated for credit.
Primary Instructor:

This course focuses on managing the marketing research process, which provides information as an input to marketing decision-making. This requires an understanding of the components of the marketing research process, how to utilize it effectively to obtain relevant information, and how to integrate such information into the marketing decision-making process. We will discuss both the "production" and "consumption" of information for marketing decisions.

MKT 318 - Marketing Research Design and Analysis
Schedule Listing
001 (REC)
P
38151
Open
53
59BUSAD BBA - Jr or Sr Only
-
TuTh 10:00AM - 11:30AM
NOTE: Data maintained by department in Wolverine Access. If no textbooks are listed below, check with the department.
Syllabi are available to current LSA students. IMPORTANT: These syllabi are provided to give students a general idea about the courses, as offered by LSA departments and programs in prior academic terms. The syllabi do not necessarily reflect the assignments, sequence of course materials, and/or course expectations that the faculty and departments/programs have for these same courses in the current and/or future terms.

No Syllabi are on file for MKT 318. Click the button below to search for a different syllabus (UM login required)

Search for Syllabus
The CourseProfile (ART) system, supported by the U-M Provost’s 3rd Century Initiative through a grant to the Digital Innovation Greenhouse, provides additional information about: course enrollments; academic terms and instructors; student academic profiles (school/college, majors), and previous, concurrent, and subsequent course enrollments.

CourseProfile (ART)