MKT 322 - Digital Marketing
Section: 001
Term: FA 2010
Subject: Marketing (MKT)
Department: Ross School of Business
Credits:
1.5 (Non-LSA credit).
Waitlist Capacity:
unlimited
Advisory Prerequisites:
MKT 300.
Repeatability:
May not be repeated for credit.
Primary Instructor:

Technology has significantly transformed marketing. The last several years have seen an explosion of digital options to engage consumers and attract client marketing budgets. This course is designed for students who have taken marketing management. It will focus on the tools and techniques of digital marketing. We will explore such topics as search engine advertising, the effectiveness of banner ads, and how to use viral marketing, email marketing, and consumer-generated media. The approach is to bring a healthy dose of action-based learning into the classroom. Readings will include recent research, cases, and books on key industry trends. Grades will be based on team presentations built on a live project, as well as several one-page essays and classroom contributions.

MKT 322 - Digital Marketing
Schedule Listing
001 (REC)
P
42237
Open
27
38BUSAD BBA - Jr or Sr Only
-
M 6:30PM - 9:30PM
Note: MKT 322 meets Nov. 3 - Dec. 13.
NOTE: Data maintained by department in Wolverine Access. If no textbooks are listed below, check with the department.


ISBN: 0814415725
The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world, Author: Rick Mathieson., Publisher: AMACOM 2010
Required
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