PUBPOL 423 - Political Campaign Strategies and Tactics
Section: 001
Term: FA 2010
Subject: Public Policy (PUBPOL)
Department: SPP: Gerald R. Ford School of Public Policy
3 (Non-LSA credit).
Other Course Info:
May not be repeated for credit.
Primary Instructor:

There is no policy without victory. More precisely, well-planned and well-executed political campaigns win elections and make governing possible. Therefore, an understanding of government must first be grounded in an understanding of campaigns and elections. This course will introduce you to the art and science of political campaigning.

Topics to be covered will include crafting a message, scheduling and time management, research, issues, polling, speeches, debates, working with the press, identifying, differentiating and targeting voters, coalitions and interest groups, budgeting and fundraising, field organization, crisis management, the political environment, and Get Out The Vote efforts.

The class will combine lecture with discussion, supplemented with occasional guest lecturers. Students will write, present and defend a campaign plan.

PUBPOL 423 - Political Campaign Strategies and Tactics
Schedule Listing
001 (LEC)
F 9:00AM - 12:00PM
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