SM 217 - Business Communication
Section: 001
Term: FA 2010
Subject: Sport Management (SM)
Department: Division of Kinesiology
Credits:
3 (Non-LSA credit).
Other Course Info:
(non-LSA for Kinesiology students who transfer to LSA).
Repeatability:
May not be repeated for credit.
Primary Instructor:

Written communication has become increasingly important in the past two decades as globally, the process of communication continues to shift from oral communication to written form via e-mail and on-line correspondence. It is imperative that you learn to communicate effectively in written form in order to succeed in your academic careers, appeal to prospective graduate schools and future employers, and excel and advance in your future professional positions. This involves being able to convey a message in clear concise language in a limited amount of time, or space as it may be. For example, human resource professionals from top companies state that they will not spend the time to read cover letters that read like novels. If you want a prospective employer to consider you for a position, you must sell yourself in written materials that are concise, informative, and persuasive. This concept continues past the job search into the work place environment in the form of business correspondence such as memos, e-mails, business letters, reviews, and reports. This class will teach you how to successfully communicate through concise, informative, and persuasive written documents, while also improving your written communication skills and thus, your potential to succeed in academia and future professional careers. Consistent with trends in the workplace, our course assignments will include individual writing as well as collaborative writing.

Course Learning Objectives

This course will teach you to communicate effectively in many written forms intended to appeal and to engage a specific audience. At the completion of this course, you will have achieved the following communication objectives:

  • A professional and engaging cover letter and resume for your job/internship search
  • Preparation for graduate school, internship, and job interviews through researching techniques and mock interviews
  • Effective use of grammar, language, punctuation, and formatting for written correspondence
  • Professional office correspondence, such as, memos, e-mails, meeting agendas, business reports, etc.
  • Engaging business brochures for the purpose of product information or sales/marketing
  • Clear, concise, and professional news releases
  • Correct use of APA documentation
  • Strategies for successful collaborative writing which will include: conducting group meetings and taking meeting minutes; researching techniques; organizing and outlining; choosing design layouts for collaborative materials; and editing collaborative writing for consistent tone, language, clarity, unity and coherence
  • Effective use of written communication and visual aids to further business presentations

Required Reading

I have prepared a course pack for this course that may be purchased from Dollar Bill Copying on Church Street. In addition, throughout the semester I may place selected chapters and articles on Library Reserves. These Reading can be accessed through our CTools page. I will demonstrate how to download these Reading as it becomes necessary. I also strongly recommend that you purchase a pocket writer’s guidebook. These can be found in any bookstore or online book merchant. I suggest the following pocket guide: Hacker, D. (2004). A pocket style manual (4th ed.). Boston: Bedford/St. Martin’s.

SM 217 - Business Communication
Schedule Listing
001 (LEC)
P
40825
Closed
0
6KIN SOPH
-
MW 10:00AM - 11:30AM
Note: This section is held for Kinesiology students only. Non-Kinesiology students should wait list under section 004.
002 (LEC)
P
40827
Closed
0
1KIN SOPH
-
MW 12:00PM - 1:30PM
Note: This section is held for Kinesiology students only. Non-Kinesiology students should wait list under section 005.
003 (LEC)
P
45352
Closed
0
2KIN SOPH
4So>
-
TuTh 10:00AM - 11:30AM
Note: This section is held for Kinesiology students only. Non-Kinesiology students should wait list under section 006.
004 (LEC)
P
45353
Closed
0
 
-
MW 10:00AM - 11:30AM
Note: This section is intended as a waitlist for non-Kinesiology students who wish to enroll in section 001.
005 (LEC)
P
45354
Closed
0
 
-
MW 12:00PM - 1:30PM
Note: This section is intended as a waitlist for non-Kinesiology students who wish to enroll in section 002.
006 (LEC)
P
45355
Closed
0
 
-
TuTh 10:00AM - 11:30AM
Note: This section is intended as a waitlist for non-Kinesiology students who wish to enroll in section 003.
NOTE: Data maintained by department in Wolverine Access. If no textbooks are listed below, check with the department.


Coursepack Location:
Dollar Bill, Church Street
Syllabi are available to current LSA students. IMPORTANT: These syllabi are provided to give students a general idea about the courses, as offered by LSA departments and programs in prior academic terms. The syllabi do not necessarily reflect the assignments, sequence of course materials, and/or course expectations that the faculty and departments/programs have for these same courses in the current and/or future terms.

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