COMM 381 - Mass Media and the Individual: Uses and Impact
Section: 001
Term: WN 2013
Subject: Communication Studies (COMM)
Department: LSA Communication Studies
Credits:
4
Requirements & Distribution:
ULWR
Consent:
With permission of instructor.
Enforced Prerequisites:
COMM 101 or 102 with a grade of at least C-.
Repeatability:
May not be repeated for credit.
Primary Instructor:

This course critically evaluates research and scholarship focused on the impact of mass communication in a variety of substantive domains including the impact of media on knowledge, social values, and behavior. Policy applications of media effects research and the use of mass communication in public information campaigns are also reviewed. Media impact is treated both in theoretical and applied terms. The research examined spans levels of analysis, including effects on individuals as well as society at large. Topics to be covered include media impact on: social values; educational development; political behavior; violence and aggressive behavior; consumer behavior; and public opinion. Research on the use of mass communication in public information campaigns is also reviewed, as is the role of media research in providing guidance for social policy makers and media professionals.

COMM 381 - Mass Media and the Individual: Uses and Impact
Schedule Listing
001 (LEC)
 
26285
Open
1
 
-
TuTh 1:00PM - 2:30PM
002 (DIS)
P
26286
Closed
0
 
-
W 9:00AM - 10:00AM
003 (DIS)
P
26287
Closed
0
 
-
W 10:00AM - 11:00AM
Note: Section reserved for Communication Studies Concentrators through12/12/12.
004 (DIS)
P
26288
Open
1
 
-
Th 8:00AM - 9:00AM
005 (DIS)
P
26289
Closed
0
 
-
Th 9:00AM - 10:00AM
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