COMM 776 - Media Theory Seminar in the Social Science Traditions
Section: 001
Term: WN 2014
Subject: Communication Studies (COMM)
Department: LSA Communication Studies
Credits:
3
Waitlist Capacity:
99
Consent:
With permission of instructor.
Repeatability:
May not be repeated for credit.
Primary Instructor:

This course is designed to give you a broad perspective on various social scientific approaches to understanding the evolving role of mass media in modern society. The seminar reviews the research traditions including uses and gratification, social modeling, persuasion and attitude change, cognitive dissonance, parasocial theory, selective exposure, disposition theory, media dependency, cultivation analysis and the related traditions which study the dynamics of agenda setting, priming and framing. The seminar’s two main goals are first to introduce students to some of the major theoretical approaches to media uses and effects, and second, to offer new researchers a forum for developing and exercising basic skills in reading, understanding, and writing theoretical and empirical social scientific work. This course is intended to provide a solid foundation for subsequent coursework in the social sciences.

Course Requirements:

No data submitted

Intended Audience:

GRADUATE students only

Class Format:

Seminar

COMM 776 - Media Theory Seminar in the Social Science Traditions
Schedule Listing
001 (SEM)
P
22995
Open
10
10Graduate Standing
-
M 10:00AM - 1:00PM
NOTE: Data maintained by department in Wolverine Access. If no textbooks are listed below, check with the department.
Syllabi are available to current LSA students. IMPORTANT: These syllabi are provided to give students a general idea about the courses, as offered by LSA departments and programs in prior academic terms. The syllabi do not necessarily reflect the assignments, sequence of course materials, and/or course expectations that the faculty and departments/programs have for these same courses in the current and/or future terms.

Click the button below to view historical syllabi for COMM 776 (UM login required)

View Historical Syllabi