Behavioral economics questions the assumption of perfect rationality and uses insights from psychology to improve theoretical insights and empirical predictions of standard economic theory. The main objective of the course is to introduce students to this rapidly emerging and important field. We will study both theoretical and experimental that crosses the fields of economics, psychology and marketing. Our focus will be on how people make decisions on a microeconomic level.

Course Requirements:

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Class Format:

Assignments will include readings, group projects, response papers and a final exam.