WRITING 200 - New Media Writing
Section: 001 New Media for Non-Profits
Term: WN 2014
Subject: Sweetland Center for Writing (WRITING)
Department: LSA Sweetland Writing Center
Credits:
3
Waitlist Capacity:
5
Repeatability:
May be elected three times for credit. May be elected more than once in the same term.
Primary Instructor:

Nonprofit communications is a dynamic, rapidly changing field. New technologies pose new problems and offer new opportunities for nonprofit organizations: How might increasing use of tablet computers change how donors and supporters interact with a nonprofit’s website? How does a nonprofit write compelling electronic newsletters that actually get read? And how can a small, cash-strapped nonprofit provide adequate staff and funding to create and update the high quality new media publications their audience(s) demand? This course offers you the opportunity to see new media writing through the eyes of people who work for non-profits and other philanthropic organizations, which rely on new media to raise money, attract volunteers, and promote their mission. In this course, you’ll work with a local non-profit organization and to explore the process of creating a piece of new media writing from brainstorming and conceptualization through development and launch. In addition, you will practice thinking strategically about new media communications and get some practice in various new media forms, including blogging, designing and writing web pages, and digital storytelling. Though new media communications are constantly changing, this course will provide you with new ways of thinking about writing and a variety of tools and resources you can take with you into your future new media writing projects.

Course Requirements:

No data submitted

Intended Audience:

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Class Format:

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WRITING 200 - New Media Writing
Schedule Listing
001 (SEM)
P
22231
Open
2
 
-
MW 10:00AM - 11:30AM
002 (SEM)
P
30852
Open
1
 
-
TuTh 11:30AM - 1:00PM
004 (SEM)
P
30853
Open
Wolv. Access
2Y2
-
MW 2:30PM - 4:00PM
Note: This course is a Meet Together with UC 256.
005 (SEM)
P
30854
Open
4
 
-
F 12:00PM - 2:00PM
Note: This course meets from 1/10 to 2/21.
006 (SEM)
P
30855
Open
2
 
-
W 3:00PM - 5:00PM
Note: This course meets from 1/8 to 2/19.
007 (SEM)
P
30856
Closed
0
 
-
F 12:00PM - 2:00PM
Note: This course meets from 2/28 to 4/22 with no class on 3/7.
008 (SEM)
P
30857
Closed
0
 
-
W 3:00PM - 5:00PM
Note: This course meets from 2/26 to 4/22 with no class on 3/5.
009 (SEM)
P
31775
Open
12
 
-
W 4:00PM - 5:00PM
Note: Students must have completed Writing 300 to enroll in this course. Please email mollyjb@umich.edu for permission to enroll.
NOTE: Data maintained by department in Wolverine Access. If no textbooks are listed below, check with the department.


Note:
Only two of the textbooks are required. Additional readings will be provided online via CTools.
ISBN: 9781283354295
Social Media for Social Good: A How-to Guide for Nonprofits, Publisher: McGraw-Hill 2011
Required
ISBN: 9781118225417
Measuring the networked nonprofit using data to change the world, Author: Kanter, Beth, 1957-
Optional
ISBN: 0470547979
The networked nonprofit : connecting with social media to drive change, Author: Kanter, Beth, 1957-, Publisher: Jossey-Bass 2010
Required
Syllabi are available to current LSA students. IMPORTANT: These syllabi are provided to give students a general idea about the courses, as offered by LSA departments and programs in prior academic terms. The syllabi do not necessarily reflect the assignments, sequence of course materials, and/or course expectations that the faculty and departments/programs have for these same courses in the current and/or future terms.

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