Over two sequential term, Evaluating Information and Analyzing Media explores first the basic fundamentals of the development of knowledge, theories and evidence and the collection of data in both social science and analytic media research. The first half of the course culminates in units exploring the tools offered by both traditions for studying media messages and texts. This course explores some of the basic principles of scientific research. You learn some of the different ways that scientific studies can be designed, that data can be collected, and that data can be analyzed when studying a phenomenon like mass communication. For each of these areas, we explore a variety of techniques and will assess the assumptions that researchers make in using each of those techniques. From this, you are able to recognize what we can and cannot conclude in our examinations. These skills help you when you encounter scientific information in real world settings.
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Freshmen or sophomores
Lecture twice per week for 1.5 hours each, lab section once per week for 2.0 hours.