This course focuses on select topics, largely in the area of mass media campaigns or mid- to large-scale health interventions. It is an intensive seminar experience with a research component. By the end of the course, you should:
- Have substantial knowledge about a particular health issue
- Understand and be able to apply contemporary theories of health behavior
- Be able to design a small-scale health communication on a particular topic
- Understand the principles and practices of outcome evaluation and be able to apply them We start with the basics of health promotion, social marketing, and theories of behavior change.
We talk about communicating risk (which is trickier than it sounds). We spend some time discussing an entertainment-based approach to communicating health information and changing health behavior that has been used around the world, and we consider the health messages transmitted in the popular media. As we go, we create actual health communication materials and design and implement studies to evaluate their effectiveness.
No data submitted
Communication Studies SENIORS only. This course satisfies the Communication Studies Capstone requirement.
Seminar twice per week for 1.5 hours each.