COMM 465 - Health Communication and Health Behavior Change
Section: 001
Term: FA 2014
Subject: Communication Studies (COMM)
Department: LSA Communication Studies
Credit Exclusions:
No more than three credits can be elected from COMM 450-490.
Waitlist Capacity:
With permission of instructor.
Enforced Prerequisites:
COMM 281 with a grade of C- or better. Not available to students who have completed COMM 488; Topic: Health Communication and Health Behavior Change, (Taken prior to FA13).
Advisory Prerequisites:
COMM 380 strongly recommended.
May not be repeated for credit.
Primary Instructor:

This course focuses on select topics, largely in the area of mass media campaigns or mid- to large-scale health interventions. It is an intensive seminar experience with a research component. By the end of the course, you should:

  • Have substantial knowledge about a particular health issue
  • Understand and be able to apply contemporary theories of health behavior
  • Be able to design a small-scale health communication on a particular topic
  • Understand the principles and practices of outcome evaluation and be able to apply them We start with the basics of health promotion, social marketing, and theories of behavior change.

We talk about communicating risk (which is trickier than it sounds). We spend some time discussing an entertainment-based approach to communicating health information and changing health behavior that has been used around the world, and we consider the health messages transmitted in the popular media. As we go, we create actual health communication materials and design and implement studies to evaluate their effectiveness.

Course Requirements:

No data submitted

Intended Audience:

Communication Studies SENIORS only. This course satisfies the Communication Studies Capstone requirement.

Class Format:

Seminar twice per week for 1.5 hours each.

COMM 465 - Health Communication and Health Behavior Change
Schedule Listing
001 (SEM)
TuTh 2:30PM - 4:00PM
Note: This course is reserved for Communication Studies SENIORS only. This is a CAPSTONE seminar.
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