ES 212 - Entrepreneurial Business Basics
Section: 001
Term: FA 2017
Subject: Entrepreneurial Studies (ES)
Department: Ross School of Business
Credits:
3 (Non-LSA credit).
Waitlist Capacity:
unlimited
Repeatability:
May not be repeated for credit.
Primary Instructor:

The campus-wide entrepreneurship program will require two 3- credit courses, Business Basics and Applied Creativity, that can be taken in any order. The intent is for the Applied Creativity course to cover problem identification (understanding a target population, assessing their needs and validating a new product or service idea), and the Business Basics course covers how to make that idea real in the form of a specific product and an organization that can produce and distribute it. The Business Basics course covers a wide range of topics. The intent is to deliver a conceptual overview of important business issues related to start-ups. Students may not leave expert in any one topic, but should understand the challenges and where they would go next for more depth.

Objective: This course prepares students to manage business projects, programs and portfolios to successful, value-creating, career-building conclusions.

The course is divided into 5 modules covering Why do this? How will you do this? Marshalling human and capital resources, and promoting/selling your product.

Course Requirements:

Deliverables and Grading: Based on written cases problem sets, exam, and final project. These approximate percentages should frame your efforts.

Written cases (2 graded) 20%
Online Problem Sets (4 required) 20%
Exam 30%
Final Project: Paper, Presentation, online product 30%

Intended Audience:

Sophomore standing. Math: Basic algebra, see self-test sheet

Assumption: No requirement to take Applied Creativity, the other UM-wide core course

ES 212 - Entrepreneurial Business Basics
Schedule Listing
001 (REC)
P
26342
Open
13
24SOPH & ABOVE, EXCL BBA
-
F 9:00AM - 12:00PM
Note: UC 270.013 meets with ES 212.001.
002 (REC)
P
24812
Open
10
11SOPH & ABOVE, EXCL BBA
-
F 12:30PM - 3:30PM
Note: This class meets together with UC 270.014.
003 (REC)
P
28999
Open
6
16SOPH & ABOVE, EXCL BBA
-
MW 8:30AM - 10:00AM
NOTE: Data maintained by department in Wolverine Access. If no textbooks are listed below, check with the department.


Coursepack Location:
on canvas site
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