AMCULT 341 - Rise of the Corporation
Section: 001
Term: WN 2018
Subject: American Culture (AMCULT)
Department: LSA American Culture
Requirements & Distribution:
Waitlist Capacity:
May not be repeated for credit.
Primary Instructor:

This course examines the historical development of the American corporation. It explores the corporation’s origins in the sole proprietorship, firm and chartered company form of the seventeenth and eighteenth centuries and follows it through the rise of manufacturing America in the nineteenth century to challenges to corporate dominance and perhaps signs of collapse of that dominance towards the end of the twentieth century. It highlights major themes in the development of American business: evolving entrepreneurship, emergent capitalism, economic growth, technological change, capital/labor relations, and consumer responsiveness. Significant attention is given to marketing innovations and changes in distribution, to shifts in labor composition and management, and to the politics and other aspects of American life influencing and structuring these changes.

There are no prerequisites, although some familiarity with the outlines of American history is helpful.

Basis for student evaluation: lectures; readings; midterm exam; final exam.

Most of the readings are available on C-Tools. Required texts include:

  • Robert Whaples & Dianne Betts, eds., Historical Perspectives on the American Economy: Selected Readings (1995)
  • Alfred Chandler, The Visible Hand: The Managerial Revolution in American Business (1977)
  • Philip Scranton, Endless Novelty, 1865-1925 (1997)
  • Roland Marchand, Creating the Corporate Soul: The Rise of Public Relations And Corporate Imagery in American Big Business (1998)
  • Michael Lewis, Next: The Future Just Happened (2001)

AMCULT 341 - Rise of the Corporation
Schedule Listing
001 (LEC)
MW 1:00PM - 2:30PM
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