COMM 317 - Designing Persuasive Communication
Section: 001
Term: WN 2018
Subject: Communication Studies (COMM)
Department: LSA Communication Studies
Credits:
3
Credit Exclusions:
No credit granted to those who have completed COMM 462 or MKT 411.
Waitlist Capacity:
5
Advisory Prerequisites:
COMM 261 or COMM 281 strongly recommended.
Repeatability:
May not be repeated for credit.
Primary Instructor:

This multidisciplinary seminar covers topics such as the principles of persuasion, persuasion strategy (campaign planning and research); persuasion tactics (copywriting; graphic design; film, video, photography; web site design; media planning; database marketing; product design); and the social impact of persuasion campaigns. In addition to the class sessions, taught by faculty from different University departments, students work in interdisciplinary teams on a semester-long field project.

COMM 317 - Designing Persuasive Communication
Schedule Listing
001 (LEC)
P
29371
Open
25
 
-
Th 4:00PM - 7:00PM
Note: Class meets with MKT 407.
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