COMM 408 - Special Topics in Media Effects
Section: 002 New Media and the Audience: Social, Political and Economic Engagement
Term: WN 2018
Subject: Communication Studies (COMM)
Department: LSA Communication Studies
Waitlist Capacity:
With permission of department.
Advisory Prerequisites:
COMM 102 strongly recommended.
May be repeated for a maximum of 6 credit(s). May be elected more than once in the same term.
Primary Instructor:

In the new media environment, audiences can choose from a myriad of media sources and platform options. With increased autonomy and interactivity, audiences demonstrate new forms of engagement, for example, through community discussion and participation, and content generation on social media. While audience fragmentation has made it more challenging to measure audience in a traditional way in terms of ratings and exposure, alternative dimensions of audience engagement are more observable and measurable on new media. This course focuses on conceptualizing and measuring various dimensions of audience engagement in social, political and economic contexts, using cutting-edge methods such as analyses of weblog and social media data in connection with traditional methods including surveys, experiments and focus groups. This class will enhance students’ research skills and theoretical and methodological understanding of audience engagement in the new media environment.

COMM 408 - Special Topics in Media Effects
Schedule Listing
001 (LEC)
6Jr or Sr
MW 2:30PM - 4:00PM
Note: Section reserved for Comm majors only until 12/14/2017.
002 (REC)
3Jr or Sr
TuTh 10:00AM - 11:30AM
Note: Section reserved for Comm majors only until 12/14/2017.
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