COMM 776 - Media Theory Seminar in the Social Science Traditions
Section: 001
Term: WN 2018
Subject: Communication Studies (COMM)
Department: LSA Communication Studies
With permission of department.
May not be repeated for credit.
Primary Instructor:

This course is designed to give you a broad perspective on various social scientific approaches to understanding the evolving role of mass media in modern society. The seminar reviews the research traditions including uses and gratification, social modeling, persuasion and attitude change, cognitive dissonance, parasocial theory, selective exposure, disposition theory, media dependency, cultivation analysis and the related traditions which study the dynamics of agenda setting, priming and framing. The seminar’s two main goals are first to introduce students to some of the major theoretical approaches to media uses and effects, and second, to offer new researchers a forum for developing and exercising basic skills in reading, understanding, and writing theoretical and empirical social scientific work. This course is intended to provide a solid foundation for subsequent coursework in the social sciences.

COMM 776 - Media Theory Seminar in the Social Science Traditions
Schedule Listing
001 (SEM)
4Graduate Standing
Th 11:00AM - 2:00PM
Note: Reserved for students with Graduate Standing only.
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