ENVIRON 417 - Marketing for Social Change
Section: 001
Term: WN 2018
Subject: Program in the Environment (ENVIRON)
Department: LSA Environment
Credits:
3
Waitlist Capacity:
5
Repeatability:
May not be repeated for credit.
Primary Instructor:

This class presents a systematic approach for using marketing techniques to shift attitudes and behaviors for both individual and social benefits. Students learn multiple skills critical for developing marketing campaigns, including behavior selection, audience segmentation, application of the 4 Ps (product, price, place, and promotion), and messaging strategies. Areas of application include the environment, poverty, and health.

ENVIRON 417 - Marketing for Social Change
Schedule Listing
001 (REC)
P
30993
Open
25
 
-
TuTh 1:00PM - 2:30PM
Note: 13 seats reserved for Communication Studies Majors.
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