ES 212 - Entrepreneurial Business Basics
Section: 003
Term: WN 2018
Subject: Entrepreneurial Studies (ES)
Department: Ross School of Business
Credits:
3 (Non-LSA credit).
Waitlist Capacity:
unlimited
Repeatability:
May not be repeated for credit.
Primary Instructor:

The campus-wide entrepreneurship program will require two 3- credit courses, Business Basics and Applied Creativity, that can be taken in any order. The intent is for the Applied Creativity course to cover problem identification (understanding a target population, assessing their needs and validating a new product or service idea), and the Business Basics course covers how to make that idea real in the form of a specific product and an organization that can produce and distribute it. The Business Basics course covers a wide range of topics. The intent is to deliver a conceptual overview of important business issues related to start-ups. Students may not leave expert in any one topic, but should understand the challenges and where they would go next for more depth.

Objective: This course prepares students to manage business projects, programs and portfolios to successful, value-creating, career-building conclusions.

The course is divided into 5 modules covering Why do this? How will you do this? Marshalling human and capital resources, and promoting/selling your product.

Course Requirements:

Deliverables and Grading: Based on written cases problem sets, exam, and final project. These approximate percentages should frame your efforts.

Written cases (2 graded) 20%
Online Problem Sets (4 required) 20%
Exam 30%
Final Project: Paper, Presentation, online product 30%

Intended Audience:

Sophomore standing. Math: Basic algebra, see self-test sheet

<>B>Assumption: No requirement to take Applied Creativity, the other UM-wide core course

ES 212 - Entrepreneurial Business Basics
Schedule Listing
001 (REC)
P
26520
Open
48
48SOPH & ABOVE, EXCL BBA
-
MW 10:00AM - 11:30AM
Note: ES 212.001 meets with UC 270.010. This class is exclusively for non-BBA undergraduate students with sophomore to senior standing.
002 (REC)
P
24569
Open
48
48SOPH & ABOVE, EXCL BBA
-
MW 11:30AM - 1:00PM
Note: ES 212.002 meets with UC 270.011. This class is exclusively for non-BBA undergraduate students with sophomore to senior standing.
003 (REC)
P
29511
Open
68
58SOPH & ABOVE, EXCL BBA
-
TuTh 10:00AM - 11:30AM
Note: ES 212.003 meets with UC 270.012. This class is exclusively for non-BBA undergraduate students with sophomore to senior standing.
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