MKT 407 - Designing Persuasive Communication
Section: 001
Term: WN 2018
Subject: Marketing (MKT)
Department: Ross School of Business
3 (Non-LSA credit).
Credit Exclusions:
No credit granted to those who have completed or are enrolled in MKT 311 or COMM 468 or 462.
Waitlist Capacity:
Enforced Prerequisites:
No credit in MKT311,COM468,462
Advisory Prerequisites:
Permission of Instructor.
May not be repeated for credit.
Primary Instructor:

This multidisciplinary seminar covers topics such as the principles of persuasion, persuasion strategy (campaign planning and research); persuasion tactics (copywriting; graphic design; film, video, photography; web site design; media planning; database marketing; product design); and the social impact of persuasion campaigns. In addition to the class sessions, taught by faculty from different University departments, students work in interdisciplinary teams on a semester-long field project.

MKT 407 - Designing Persuasive Communication
Schedule Listing
001 (SEM)
16BUSAD BBA - Jr or Sr Only
Th 4:00PM - 7:00PM
Note: MKT 407 meets with COMM 317. Students cannot receive credit for both MKT 407 and MKT 411, COMM 468 or 462.
NOTE: Data maintained by department in Wolverine Access. If no textbooks are listed below, check with the department.

ISBN: 0471789763
Perfect pitch : The art of selling ideas and winning new business, Author: Steel, Jon., Publisher: John Wiley and Sons Ltd 2007
ISBN: 9781455584253
The small big : small changes that spark big influence, Author: Steve J. Martin, Noah J. Goldstein, and Robert B. Cialdini. First edit 2014
ISBN: 9781416570967
Yes! : 50 scientifically proven ways to be persuasive, Author: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini., Publisher: Free Press 1st. hardc 2008
Syllabi are available to current LSA students. IMPORTANT: These syllabi are provided to give students a general idea about the courses, as offered by LSA departments and programs in prior academic terms. The syllabi do not necessarily reflect the assignments, sequence of course materials, and/or course expectations that the faculty and departments/programs have for these same courses in the current and/or future terms.

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