SURVMETH 630 - Questionnaire Design and Evaluation
Section: 001
Term: WN 2018
Subject: Survey Methodology (SURVMETH)
Department: SRC-PSM Graduate Program
Credits:
3
Consent:
With permission of department.
Advisory Prerequisites:
An introductory course in survey research methods or equivalent experience.
Repeatability:
May not be repeated for credit.
Primary Instructor:

This course is about the development of the survey instrument, the questionnaire. Topics include wording of questions (strategies for factual and non-factual questions), cognitive aspects, order of response alternatives, open versus closed questions, handling sensitive topics, combining individual questions into a meaningful questionnaire, issues related to questions of order and context, and aspects of a questionnaire other than questions. Questionnaire design is shown as a function of the mode of data collection such as face-to-face interviewing, telephone interviewing, mail surveys, diary surveys, and computer-assisted interviewing.

SURVMETH 630 - Questionnaire Design and Evaluation
Schedule Listing
001 (SEM)
P
17749
Open
7
5Graduate Standing
-
Tu 1:00PM - 3:10PM
Note: Department consent required. Please contact the Program in Survey Methodology (michpsm.isr@umich.edu)
NOTE: Data maintained by department in Wolverine Access. If no textbooks are listed below, check with the department.


ISBN: 0787970883
Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires, Author: Norman M. Bradburn, Seymour Sudman, Brian Wansink., Publisher: Jossey-Bass Rev. ed. 2004
Required
ISBN: 0803945833
Improving survey questions : design and evaluation, Author: Floyd J. Fowler, Jr., Publisher: Sage Publications 7. [print] 1995
Required
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