ANTHRCUL 328 - Globalizing Consumer Cultures
Section: 001
Term: FA 2018
Subject: Anthropology, Cultural (ANTHRCUL)
Department: LSA Anthropology
Requirements & Distribution:
Waitlist Capacity:
May not be repeated for credit.
Primary Instructor:

This course addresses the global spread of forms of consumer culture in places as similar and diverse as Hungary, the United States, Ghana, Vietnam, Sweden and Nepal. "Consumer culture" will be placed in the context of the political and economic changes that have attended globalization, including widening social inequalities and the rise of global standards for middle class respectability. Drawing on anthropological approaches to economic exchange and material culture, we will cover how consumer goods can materialize social relations, redefine local and national identities, and confuse consumption with citizenship. We will also examine the role of advertising, branding and the power of multinational corporations to influence local practices.

Course Requirements:

Students will complete the course with an ethnographic project.

Intended Audience:

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Class Format:

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ANTHRCUL 328 - Globalizing Consumer Cultures
Schedule Listing
001 (LEC)
TuTh 10:00AM - 11:30AM
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