COMM 317 - Designing Persuasive Communication
Section: 001
Term: FA 2018
Subject: Communication Studies (COMM)
Department: LSA Communication Studies
Credit Exclusions:
No credit granted to those who have completed COMM 462 or MKT 411.
Waitlist Capacity:
Advisory Prerequisites:
COMM 261 or COMM 281 strongly recommended.
May not be repeated for credit.
Primary Instructor:

This course investigates the changes in business, technology, and design that are reshaping the words and images, the form and content of persuasive mass communication. It investigates emerging strategies for reaching global and regional audiences, discusses the impact of new technologies and media convergence, and examines the social and ethical issues that underlie persuasive strategies.

COMM 317 - Designing Persuasive Communication
Schedule Listing
001 (LEC)
Tu 4:00PM - 7:00PM
Note: Section reserved for declared Communication Studies majors. Meets with MKT 407.001.
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