STRATEGY 445 - Base of the Pyramid: Business Innovation and Social Impact
Fall 2021, Section 002
Instruction Mode: Section 002 is  In Person (see other Sections below)
Subject: Strategy (STRATEGY)
Department: Ross School of Business
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Details

Credits:
3 (Non-LSA credit).
Other:
Sustain
Waitlist Capacity:
unlimited
Repeatability:
May not be repeated for credit.
Primary Instructor:

Description

Business can, and indeed must, play a greater role in responding to society's grand challenges. The deep poverty faced by the Base of the Pyramid (BoP) - the 4-5 billion poorest people on this planet and constituting approximately two-thirds of humanity - presents a challenge on the grandest scale. While donation-based approaches have their place, the promise of achieving both profits and social impact through market-based approaches offers an exciting alternative. Business opportunities in health care, energy, agriculture, sanitation, housing, education, consumer goods, clean water and other impact areas can lead to a more inclusive capitalism. The challenge is to build enterprises that are sustainable at scale in an impoverished and unfamiliar market context. The course integrates concepts of strategy, international business, entrepreneurship, non-profit management, and development to stimulate the leadership skills and competitive imagination needed to design, pilot, and scale BoP enterprises. Emphasizing action-based learning and using carefully selected cases, readings, videos, and outside guests, class sessions focus on: 1)identifying the opportunities and challenges associated with serving BoP markets; and 2) developing a toolkit of strategies, frameworks, and processes for building sustainable, scalable enterprises that create economic and social value.

Schedule

STRATEGY 445 - Base of the Pyramid: Business Innovation and Social Impact
Schedule Listing
001 (REC)
 In Person
24760
Open
0
35BUSAD BBA - Jr or Sr Only
49Jr or Sr, excluding BBA stu
-
M 5:30PM - 8:30PM
Th 5:30PM - 8:30PM
Th 5:30PM - 8:30PM
Th 5:30PM - 8:30PM
002 (REC)
 In Person
26977
Open
17
23BUSAD BBA - Jr or Sr Only
10Jr or Sr, excluding BBA stu
-
W 5:30PM - 8:30PM
F 9:00AM - 12:00PM
F 9:00AM - 12:00PM
321 (REC)
 In Person
25062
Closed
0
4BUSINESS MINOR STUDENTS
10BUSAD MOM
-
M 5:30PM - 8:30PM
Th 5:30PM - 8:30PM
Th 5:30PM - 8:30PM
Th 5:30PM - 8:30PM
Note: Section 321 meets with Section 001 and is reserved exclusively for Minor in Business and Master of Management students.
322 (REC)
 In Person
26978
Open
17
4BUSINESS MINOR STUDENTS
 
-
W 5:30PM - 8:30PM
F 9:00AM - 12:00PM
F 9:00AM - 12:00PM
Note: Section 322 meets with Section 002 and is reserved exclusively for Minor in Business and Master of Management students.

Textbooks/Other Materials

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Syllabi

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CourseProfile (Atlas)

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CourseProfile (Atlas)