Americans are immersed in the media like fish in water. The average adult spends two-thirds of his or her waking time consuming media, often more than one type at a time. Many people believe the media have little effect, but research shows they are wrong. This course describes the effects of media on thoughts, feelings, attitudes, behaviors, and reasons why the media affect us. It includes review and evaluation of media research and participation in media research studies. Fundamentals of media effects.
Required Texts: Fundamentals of media effects, Authors: Bryant, J., Thompson, S., & Finklea, B. W. (2013). 2nd Edition. ISBN: 9781577667858