COMM 305 - Survey of Media Topics
Fall 2022, Section 007 - Branding and Promotional Culture
Instruction Mode: Section 007 is  In Person (see other Sections below)
Subject: Communication and Media (COMM)
Department: LSA Communication and Media
See additional student enrollment and course instructor information to guide you in your decision making.

Details

Credits:
3
Waitlist Capacity:
99
Advisory Prerequisites:
COMM 101 and COMM 102 strongly recommended.
Repeatability:
May be repeated for a maximum of 8 credit(s). May be elected more than once in the same term.
Primary Instructor:

Description

What is a brand? Why do brands matter? And what are the benefits and costs of promotional culture: the rise of a world where brands and other forms of promotion dominate? This class will take a variety of approaches to explore these questions. We will examine the rise of branding; investigate how brands are created, maintained, and damaged; and critically analyze the expansion of branding into an ever-widening area of social, political, and cultural contexts. By the end of the term, students will: 1) better understand the history and current practices of branding and promotion; 2) gain insight into the practices that go into developing, maintaining, and challenging brands; 3) develop critical insights into how branding and promotion affect them as citizens, consumers, and future media professionals; and 4) improve their ability to do research and write critically about the media and culture.

Schedule

COMM 305 - Survey of Media Topics
Schedule Listing
001 (LEC)
 In Person
30459
Closed
0
2Comm St Major
3
MW 8:30AM - 10:00AM
003 (LEC)
 In Person
36350
Closed
0
 
30
MW 4:00PM - 5:30PM
Note: No credits granted to students that have completed COMM 414 Fashion and Media.
004 (DIS)
 In Person
36351
Closed
0
1COMM MAJ JR OR SR
14
Th 4:00PM - 5:00PM
Note: No credits granted to students that have completed COMM 414 Fashion and Media.
005 (DIS)
 In Person
36353
Closed
0
 
8
Th 5:00PM - 6:00PM
Note: No credits granted to students that have completed COMM 414 Fashion and Media.
006 (DIS)
 In Person
36354
Closed
0
 
8
Th 6:00PM - 7:00PM
Note: No credits granted to students that have completed COMM 414 Fashion and Media.
007 (LEC)
 In Person
36805
Closed
0
 
11
MW 1:00PM - 2:30PM

Textbooks/Other Materials

The partner U-M / Barnes & Noble Education textbook website is the official way for U-M students to view their upcoming textbook or course material needs, whether they choose to buy from Barnes & Noble Education or not. Students also can view a customized list of their specific textbook needs by clicking a "View/Buy Textbooks" link in their course schedule in Wolverine Access.

Click the button below to view and buy textbooks for COMM 305.007

View/Buy Textbooks

Syllabi

Syllabi are available to current LSA students. IMPORTANT: These syllabi are provided to give students a general idea about the courses, as offered by LSA departments and programs in prior academic terms. The syllabi do not necessarily reflect the assignments, sequence of course materials, and/or course expectations that the faculty and departments/programs have for these same courses in the current and/or future terms.

Click the button below to view historical syllabi for COMM 305 (UM login required)

View Historical Syllabi

CourseProfile (Atlas)

The Atlas system, developed by the Center for Academic Innovation, provides additional information about: course enrollments; academic terms and instructors; student academic profiles (school/college, majors), and previous, concurrent, and subsequent course enrollments.

CourseProfile (Atlas)