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Mo's website (CV)
Mo studies political communication with emphasis on psychological aspects of media effects. Mo's research involves 1) attributes of media content in traditional and emerging media, 2) psychological mechanisms of media effects, and 3) their implications for public opinion and policies. For example, his recent paper examined how Lady Gaga's song primes genetic attributions of gay in forming gay attitudes. His current research topics include mechanisms of selective exposure/avoidance, framing effects on public understanding of global warming, new media and the rise of issue specialists, and potential biases of ancillary marketing data. His recent works have been recognized as Top student paper at AEJMC 2011 and ICA 2012. Prior to joining the program, Mo worked for a main network as a TV journalist in South Korea.
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Ann Arbor, MI