Darren M. Stevenson

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  • Fields of Study
    • New & Emerging Media
    • Marketing & Advertising
    • Internet Infrastructure
    • Information Systems
    • Computational Research Methods
  • About

    Darren M. Stevenson is a doctoral student in Communication Studies at the University of Michigan. His research examines the social implications of recent and emerging information, communication, and media technologies with an emphasis on the digital marketing and advertising infrastructure. Current projects examine personalized marketing, the personal data ecosystem, and how new forms of audience buying impact individuals, groups, and society. Central to this work are the economics of marketing and advertising, the Internet, data mining, predictive analytics, and persuasion technologies. Darren also works to develop novel social research methods, exploring the relationship between macro-level online information (e.g. aggregate social media data) and epistemology.

    Prior to coming to Michigan, Darren directed the Visualization Laboratory at the Beckman Institute for Advanced Science & Technology and studied in the Institute of Communications Research at the University of Illinois at Urbana-Champaign. He has served as a researcher at the Center for People & Infrastructures, as a fellow at the International Forum for U.S. Studies, and as a visiting scholar at the Royal Institute of Technology (KTH) in Stockholm and has taught undergraduate courses on media and communications technology, computer programming, and research methods.

  • Education
    • B.F.A. (summa cum laude), Photography, University of Illinois at Urbana-Champaign, 2006