Mass communication is a powerful set of processes involving the creation, dissemination, and reception of many kinds of messages.

At Michigan, the study of mass communication is primarily concerned with identifying these processes and examining how they affect people's concepts of themselves and the world around them.

Undergraduate coursework is designed to help students develop a theoretical understanding of the structure, function, processes, and effects of mass communication as a social phenomenon. Through exposure to cutting edge research, teaching, and scholarship, students are equipped with:

• an understanding of key concepts in the field of communications
• basic knowledge of current research and theory
• a familiarity with major analytical approaches to studying mass communication
• an appreciation of how the media shape mass communication messages

The bachelor's degree in Communication Studies forms an excellent base of knowledge for students interested in graduate study or professional work in media relations and other media-related activities. Unlike communication programs at many other institutions, which are often more narrowly defined professional training programs, the curriculum at Michigan focuses on a theoretical understanding of the media, conceived as part of a broad-based liberal arts education. For this reason, technical training courses in journalism, advertising, public relations, broadcast, and television production are not a part of the Department's offerings. Students are encouraged, however, to gain practical training through participation in internships in the private sector or at one of the many campus media organizations. The Department administers an active internship program and assists concentrators with internship support and opportunities with summer internship funding.

When exploring the Communication Studies concentration, the student may wish to consider the Department's current student population and their career interests and aspirations. At present, there are between 250 and 300 concentrators in Communication Studies. Upon graduation, the majority of these students seek jobs in:

• media affairs
• journalism (print or broadcasting)
• advertising
• public relations

A growing number hope to apply their degree in Communication Studies to careers in new media technology. In addition to these fields, a small number of students each year pursue job opportunities in public affairs, media production, and publishing. The curriculum is also excellent preparation for students who plan to continue their education in graduate or professional school programs.