CMS Websites

The DMC marketing team developed the specs and designs for the College's OpenText CMS web environment, and the web team programs and supports those sites, services for which they won an LSA Staff Spotlight award.

An Integrated Approach

Development and marketing work hand-in-hand on fundraising efforts, including alumni events around the country. Research, planning, writing, design come together, as it did with this Shakespeare-themed event in Minneapolis.

We Tell Stories

Our alumni, faculty, and students are doing interesting things around the globe. LSA Magazine conveys their stories, twice per year, to 190,000 members of the LSA community. Visit the magazine online.

Undergraduate Recruitment

A benefit of the DMC advancement model is integrating recruitment, marketing, and development: DMC creates and executes recruitment strategies and works to connect donor dollars or internships from alumni with LSA students.


All LSA audiences consuming more and more multimedia. DMC creates video content for both College and departmental constituents. This video of the BioStation aims to inform and engage prospective students.

Collegiate Lectures

When Collegiate Professors in LSA are to give their lecture, the DMC events team works with faculty to help plan and execute the event from advertising to audio/visual.

LSA DMC is a CASE-award winning unit operating under an advancement model with fundraising, marketing, and student recruitment functions integrated into a cohesive unit.  

The slideshow above represents a brief sampling of DMC's design and production work in support of these cross-functional efforts.

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College of Literature, Science, and the Arts 500 S. State Street, Ann Arbor, MI  48109-1382 © 2016 Regents of the University of Michigan