Marketing & Communications
Marketing is a process to integrate the key objectives and priorities of your department with a consistent message and identity -- and is useful in addressing a wide variety of unit opportunities. While we support numerous College-wide objectives for fundraising and student recruitment, we can also assist academic units with research, analysis, and implementation.
- Design Services: From recruiting students to contacting donors, many departments have a need for engaging, unique printed materials including brochures, booklets, invitations, and flyers. We take an integrated approach, often designing brochures in tandem with web improvements or recommendations. Our designers are all multiple CASE award winners for projects completed on behalf of the College.
- LSA News and Media Relations: LSA news on the LSA gateway is a repository for recent news on LSA faculty, research, and students. With one click, a website visitor can read newspaper accounts of the exciting research, teaching, and learning taking place in the College. We also send out email alerts to LSA administrators of particularly significant coverage.
Media Relations is important to successful communications since newspapers and broadcast news affect public opinion. Managing the media takes preparation and responsiveness. We can help you think through whether a news item in your department might be worth pitching to local, regional, or national media. We can also help train your departmental leaders for media interviews. Finally, we can help you manage situations that have the potential to become bad publicity.
- Web consultation: A website can be so much more than just pictures and text. It’s a problem-solving tool. Web real estate can be used to effectively address unit priorities. We work with the LSA CMS Web Services team to create effective information architectures and design departmental websites.
- Writing/Messaging: Communicating messages to multiple audiences can be challenging. Our team can help you craft consistent, appealing messages to specific, key audiences.
- Focus Groups/Surveys: Research is critical to making informed decisions. Through focus groups and surveys, which we can help you design, you can better know what your audience is thinking about your unit – and what you need to be telling them in your fundraising and communications.
- LSA Magazine, the CASE award-winning magazine of the College, reaches 180,000 alumni, UM administrators, and LSA faculty and staff, and is the only College communication that reaches all of our alumni. Issues are theme-based to reflect the College's strengths and priorities: internationalism, social science, literature, science, and the arts. We solicit content for each issue from a host of sources, including academic departments. Lara Zielin is the magazine's editor. Rebekah Murray is the magazine's assistant editor. You can email them at email@example.com.
- LSA Today: The homepage of the LSA website is one of the College's most visible, most important marketing assets. LSA DMC creates timely, interesting content to tell the countless stories that illustrate the reach and importance of the College and its community. This content is also wrapped up four times a year and delivered in a CASE award-winning email newsletter to LSA alumni and friends.
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