Rich Gonzalez

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Rich Gonzalez

Professor of Psychology
Professor of Statistics
Professor of Marketing
Research Professor, Research Center for Group Dynamics

Department of Psychology
University of Michigan
3243 East Hall/1004 East Hall
Ann Arbor, MI 48109-1109

Office Location(s): 3008 East Hall
Phone: 734.647.6785
734.764.7429
Fax: 734.764.3520
gonzo@umich.edu
Gonzo Lab
Curriculum Vitae

  • Fields of Study
    • Cognition and Cognitive Neuroscience
  • About

    My research interests are in judgment and decision making broadly defined. I study both normative and descriptive decision making using a variety of techniques including mathematical modeling, surveys, field observations, and experimental lab studies. I've recently extended my decision making research to applied settings in product design and medical decision making. I also do research in applied statistics, which can be construed as a form of decision making.

  • Education
    • Ph.D. Psychology, Stanford University (1990)
    • B.A. Psychology, University of California, Los Angeles (1985)