Professor Emeritus
Area: Combined Program in Education and Psychology, Personality & Social Contexts, Social

Psychology Office: 1346A East Hall
Psychology Phone: 734-763-0218

Alternate Address: 200 Hill Street
Alternate Phone: 734-763-0218

Email: billmck@umich.edu

I study college teaching and learning. My research interests include motivation and information processing in university classes; anxiety, learning strategies; college teaching, faculty evaluation/faculty development, life span development of faculty, religious attitudes and stereotypes.

Representative Publications

• Teaching Tips: Strategies, Research and Theory for College and University Teachers. Houghton-Mifflin, (12th edition with Marilla S. Vinicki), 2007.
• College student intrinsic and/or extrinsic motivation and learning, Lin, Y.G., McKeachie, W., J., and Kim, Y.C., Learning and Individual Differences, 2003, 13, 251-258.

Honors and Awards

• 8 honorary degrees
• APA Presidential Citation for exemplary service to the academic and scientific community
• 31 other awards, including one to be presented by Duquesne University in October 2007
• U-M Faculty Intramural Athlete of the Year (first winner of this title)