Professor
Ph.D. Stanford University
Area: Cognition and Cognitive Neuroscience, Social
Contact Information
Email: gonzo@umich.edu
Psychology Office: 3008 East Hall
Psychology Phone: 734-647-6785
Research and Teaching Interests
My research interests are in judgment and decision making broadly defined. I study both normative and descriptive decision making using a variety of techniques including mathematical modeling, surveys, field observations, and experimental lab studies. I've recently extended my decision making research to applied settings in product design and medical decision making. I also do research in applied statistics, which can be construed as a form of decision making.
