Social Psychology Interim Area Chair,
Charles Horton Cooley Collegiate Professor of Psychology,
Professor of Business, and
Research Professor, Research Center for Group Dynamics and Survey Research Center
Dr. Phil., University of Mannheim, Germany
Area: Social
Contact Information
Email: nschwarz@umich.edu
Psychology Office: 3227 East Hall
Psychology Phone: 734-763-1155
Alternate Office: 5265 East Hall
Alternate Phone: 734-647-3616
Research and Teaching Interests
My research interests focus on social cognition, in particular the interplay of feeling and thinking; conversational influences on judgment and reasoning; and applications of social cognition theorizing to consumer behavior, public opinion research, and social science methodology.
Recent Publications
Song, H., & Schwarz, N. (2009). If it’s difficult-to-pronounce, it must be risky: Fluency, familiarity, and risk perception. Psychological Science, 20, 135-138
Chandler, J. & Schwarz, N. (2009). How extending your middle finger affects your perception of others: Learned movements influence concept accessibility. Journal of Experimental Social Psychology, 45, 123-128.
Song, H., & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency affects effort prediction and motivation. Psychological Science, 19, 986-988.
Schwarz, N., Sanna, L., Skurnik, I., & Yoon, C. (2007). Metacognitive experiences and the intricacies of setting people straight: Implications for debiasing and public information campaigns. Advances in Experimental Social Psychology, 39, 127-161.
Weaver, K., Garcia, S.M., Schwarz, N., & Miller, D. T. (2007). Inferring the popularity of an opinion from its familiarity: A repetitive voice can sound like a chorus. Journal of Personality and Social Psychology, 92, 821-833.
Wittenbrink, B., & Schwarz, N. (Eds.) (2007). Implicit measures of attitudes: Procedures and controversies. New York: Guilford.
Kahneman, D., Krueger, A., Schkade, D., Schwarz, N., & Stone, A. (2006). Would you be happier if you were richer? A focusing illusion. Science, 312, 1908-1910.
Kahneman, D., Krueger, A. B., Schkade, D., Schwarz, N., & Stone, A. A. (2004). A survey method for characterizing daily life experience: The Day Reconstruction Method (DRM). Science, 306, 1776-1780.
Reber, R., Schwarz, N., & Winkielman, P. (2004). Processing fluency and aesthetic pleasure: Is beauty in the perceiver's processing experience? Personality and Social Psychology Review, 8, 364-382.
Editorial Boards
- Journal of Experimental Psychology: General
- Journal of Personality and Social Psychology
- Personality and Social Psychology Review
- Journal of Consumer Research
- Journal of Consumer Psychology
- Journal of Behavioral Decision Making
- Social Cognition
- Emotion
Recent Awards
- 2009 Wilhelm Wundt-William James Award, American Psychological Foundation & European Federation of Psychologists’ Associations
- 2009 Distinguished Scientific Achievement Award, Society for Consumer Psychology
- 2005 Thomas M. Ostrom Award, Person Memory Interest Group
- 2004 Wilhelm Wundt Medal, German Psychological Association (with Fritz Strack)
- 2004 Election to American Academy of Arts and Sciences
