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101. The Mass Media. (4). (SS).
This course is designed to provide an introductory overview of contemporary
mass media systems and an examination of the various factors - historical,
economic, political, and cultural - that have shaped their development.
The course begins with a description of present print and electronic media
and examines their evolution. Attention is given throughout to the legal
and ethical implications of mass communication systems and to comparisons
between American media systems and those elsewhere in the world. Finally,
it considers the probable future course of the media and examines possible
alternatives. Cost:2 WL:1
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102. Media Processes and Effects. (4).
(SS).
This course introduces students to the contemporary research on mass communication
processes and effects. Basic processes involved in the production, dissemination,
reception, and impact of media messages are examined. The course investigates
a variety of effects on individuals' knowledge, attitudes, and behaviors,
as well as influences on the functioning of larger social systems. It proceeds
in general from investigations of individual-level to societal-level impact.
Critical reading and evaluation of research on media processes and effects,
and of its application to social policy debates, is encouraged and developed.
Cost:2 WL:1
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111. Workshop on Managing the Information
Environment. (1). (Excl).
Hands-on workshop intended to develop student mastery of the rapidly developing
and expanding electronic information environment. Skills developed include
the use of electronic communication systems, data base searching, word processing,
data management, and various research uses of public computer networks and
the information superhighway. The course introduces students to a range
of campus computing resources, including local area networks and available
software, and remote access to the Internet and the World Wide Web. Problem-solving
assignments are designed to teach strategies used in finding information
and evaluating its validity and utility. Cost:2 WL:1
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