Courses in Communication (Division 352)

100. Public Speaking. No credit granted to those who have completed 102. (3). (HU).

This course emphasizes communication as a means of bringing about social change. It is especially designed for underclass students, and is recommended for students who will be pursuing degrees or careers in law, business, administration, or politics, and others who are concerned with communicating effectively with the general public. Each week three hours are devoted to small section meetings which focus on communication principles and application of these principles to problem-solving in public speaking settings. Course topics include audience analysis, source credibility, stage-fright, techniques of persuasion, and ethics. The ultimate purpose of the course is to encourage more effective communication by providing students with instruction and experiences which help them to be at ease before audiences and which encourage them to develop and present messages which have maximum audience impact.

101. Interpersonal Communication. (4). (SS).

This course is designed to provide students with an increased understanding of the complex processes underlying everyday person-to-person communication. Topics discussed typically include the relation of interpersonal perception and communication, the creation of interpersonal understanding through communication, the role of communication in the development of relationships with others, nonverbal communication, barriers to communication, the strategic management of interpersonal interaction, and the general structure of informal communicative transactions. Evaluation of students is based on exams and assigned papers. (This course is a pre-concentration requirement.)

102. Communication for Educators. Open only to students who will be teaching certificate candidates. No credit granted to those who have completed 100. (3). (HU).

Communication 102 is designed to develop the communication skills necessary for effective teaching. Units include general theories of communication, nonverbal communication in the classroom, interpersonal communication between teachers and students, lecturing and public speaking techniques applicable to educational environments, and facilitating group communication for instructional purposes. Course requirements usually include a midterm, a final project/examination, and three or four presentations utilizing different teaching techniques. Approximately equal emphasis is placed on oral performance and knowledge of theoretical material. (Harrington)

103. Media of Mass Communication. I and II. (4). (SS).

This course is a survey of the structure and working process of the broadcasting, newspaper, magazine, and film industries and includes an analysis of the effects of these media on contemporary society with special emphasis given to political, economic, and psychological behavior, and to social change. Communication 103 serves as an introduction to advanced-level departmental media-related courses. One discussion section per week. Grading is based on discussion section assignments and three one-hour examinations. Two texts and a course pack constitute required reading. (Martin, Stevens)

210. Persuasive Communication. (3). (HU).

Exploration of the principles of persuasion as applied in print, broadcast, and interpersonal communication. From the theoretical perspective of balance theories of attitude change, strategies are examined for such topics as: attention, perception, credibility, identification, reinforcement, activation, logical proof, reducing resistance, verbal suggestion, and motivation. Students make two individual presentations, one oral and one written, on proposed projects of a creative, critical or experimental sort. In addition, students complete a final team project involving development of a persuasive campaign using several media. Class format involves lectures and discussion sections, readings, a final exam. Required of concentrators in Communication. (Martin)

211. Parliamentary Procedure and Group Leadership. (3). (HU).

This is an introductory course in parliamentary procedure stressing chairperson and member responsibilities within groups; constructing major resolutions for adoption; and knowing how to use the major motions in large and small groups. Both theoretical and practical elements are stressed. The course acquaints students with how to use correct procedure when conducting a meeting; suggests how a member might better assist in guiding business through a meeting; provides practice in handling incidental, subsidiary, privileged, and main motions; provides an arena for discussing some current problems; and notes how to arrive at decisions using parliamentary procedure. The major text is Henry Robert, Robert's Rules of Order (1970 or 1981) edition. Required reading is minimal, but considerable memorization is expected. Written assignments, class participation in parliamentary exercises, and examinations provide the basis for grading. Regular attendance is expected: in regular class meetings and in work groups. The format of the course is primarily discussion with several assignments requiring solo oral presentations along with written support for resolutions. Students also meet in lab sessions. (Hildebrandt)

220. Introduction to Film. (3). (HU).

This course is a survey of the history, theory and aesthetics of the motion picture as illustrated through the works of representative film makers. It considers the types of artistic efforts that go into the making of a motion picture by emphasizing the roles of the director, the editor, the cinematographer as well as the roles of music and composition. The course traces the development of the motion picture from a primitive tool to a sophisticated art form. The latter part of the course is devoted to a selection of various films that illustrate genres, approaches to motion picture art: fantasy, documentary-realism, the documentary film. An effort is also made to explain some of the more recent developments in film beginning with the experimental film and concluding with Italian neo-realism and the New Wave film. There is a midterm examination and final exam. A written review of a contemporary film is required. There is one major text and one supplementary text. The course format is unusual in that the film medium itself (in the form of short clips, slides, etc.) is used to the largest possible extent in presenting the course material. Students who expect to pursue the film-making course sequence should take this course as early as possible, preferably during the freshman or sophomore years. (Beaver)

290. News Writing. Sophomore standing. (3). (Excl).

This course teaches the fundamentals of journalistic writing for newspapers and general audiences. The ability to type is essential. Laboratories and discussion sessions are led by teaching assistants and cover topics such as journalistic writing style, news values, writing news leads, information seeking, copy editing, and interviewing. Laboratory sessions are used for writing and for editing in class. Teaching assistants also confer with students individually during the term to discuss student writing progress. Communication 290 makes use of computer-assisted instruction. Students are taught to use computer terminals for input of written assignments. Periodic performance tests are given to determine student progress in the course. (Buckley)

302. Writing for Mass Media. Comm. 290. (3). (Excl).
Section 001:
An advanced journalistic writing course designed to teach students how to report on business and economics for newspapers, periodicals, television, and radio. Students will gain experience in using a variety of research methods and materials appropriate to business and economics reporting, including public documents and corporate records. Students will practice covering local, regional, and national stories using a variety of formats and styles. Students will also learn how to analyze critically topical economic issues in the news, as well as the media which report these issues. Students will be required to write a number of stories and participate in a class project. There will be frequent visits from professional business writers. (Buckley)

Section 002: This is an advanced journalistic writing course. Successful completion of Communication 290 is the prerequisite for Communication 302, and students who receive a "C" or lower should not elect the course. Ability to originate story ideas and work independently is essential. Knowledge of the AP style rules is required. Certain sections may deal with specific topics. (Marzolf)

400. The Media in American History. Upperclass standing. (3). (SS).

The study of American newspapers, magazines, radio and television, with special attention to the contributions made by these media to American social, economic and cultural patterns and developments. There will be a midterm and a final exam. There will be a media history research paper. (Marzolf)

401. Selected Theories of Communication. (3). (HU).

The study of human communication as a social science discipline began early in the twentieth century and has grown and diversified to include such sub-fields as mass media processes and effects, persuasion, interpersonal, cross-cultural, etc. The basic theories of these areas of communication research to be examined in this course include Stimulus-Response, Uses and Gratifications, Modeling Theory, Sociolization, Information Control/Media Systems, Information Diffusion/Social Change, Cybernetics, Persuasion-Attitude Formation, Information Society/New Technologies.

403. Analyzing the Media. Junior standing. (3). (SS).

This course examines the practices, ethics, values and performance of the modern American mass media. Students will look at the practitioners' definitions of their jobs and responsibilities, at media standards and codes of ethics and how these work out in terms of media content. Case studies and critical analysis of the media from scholars and popular writers will be used. There will be assigned texts and readings. A short paper, group project, and critical article will be required. There will be a final examination. (Marzolf)

404. Media and the Marketplace. Upperclass standing. (3). (SS).

An examination of the economic structure of mass media industries. Attention is focused on the web of economic relationships, market processes, and external constraints which direct the activities of suppliers, producers, distributors, retailers, and consumers of mass media products. Explores why mass media industries are organized as they are and how their structure affects the behavior of media markets. The newspaper, magazine, television, radio, cable, telecommunication, book, and motion picture industries are studied in terms of: market structure, product differentiation, ownership patterns, financial controls, competitive behavior, demand-side and supply-side constraints, organizational adaptation, technology, and public policy. As an overview of contemporary issues involving the economic performance of mass media industries, this course investigates those distinctive attributes of the media marketplace that influence the nature of the competitive process. Grades are based on multiple-choice exams and a research paper. Required readings are diverse and challenging. Previous course work in economics and business is helpful but not required. (Buckley)

405. The Media and the Arts. Upperclass standing. (3). (SS).

Communication 405, Media and the Arts, is an exploration of the relationship between the arts and the mass media. Students will study the way various forms theatre, dance, music, architecture, and the fine arts are reported and critiqued in newspapers, magazines, and on TV as well as the ways the arts and the media effect each other. Because students will need an understanding of the emphasized art forms in order to appreciate what is written about them, the nature of each will also be examined. The course will center on six assigned art events, plays, concerts, exhibits, etc., that students will attend outside of class. In conjunction with these events many related, in-class activities are planned: guest lectures by reviewers and artists, films, and demonstration. Readings will include selections from scholarly works on criticism, basic works on the arts, and local and national newspapers. Students will be required to prepare six two page exercises and a final project and take midterm and final exams. (Cohen)

406. Mass Communication Research. Upperclass standing. (3). (SS).

Provides training in research skills relevant to studies of the impact of media on individuals and society. Topics covered include an introduction to research methods, an overview of issues and problems in mass media research, an extended examination of the influence of television and future developments in media research. In addition to lectures and discussions, students will be active participants in the implementation of a research project. Text: Wimmer, R. and Dominick, S. , Mass Media Research: An Introduction, Belmont, CA.: Wadsworth, 1983, plus course pack. (Watkins)

408. Introduction to Organizational Communication. Upperclass standing. (3). (HU).

The purpose of the course is to help students improve their understanding of communication structures and processes in the organization. The approach taken is to examine communication structures and processes at various levels of the organization: intrapersonal, dyadic, group, network and organizational levels. The emphasis is on improving one's understanding of communication behavior in organizations. For this reason, special attention is given to the study of motivation in organizational settings. Topics covered include person perception, non-verbal communication, and motivational theories at the intrapersonal level; interpersonal conflict, transactional analysis, and approaches to examining interpersonal communication (persuasion, contextual, rule-governed) at the dyadic level; decision making and problem solving approaches, role behavior, and leadership behavior at the group level; the study of formal and informal communication patterns and structures at the network level; innovation, decision-making, communication climates and design issues at the organizational level and the analysis of environmental issues, organizational scanning, and advocacy advertising at the interorganizational level.

Section 001. Special topics include communication assessment as part of organizational development, the communication audit and internal communication programs. Students will be required to attend lectures, read a selected text, and take two written in-class examinations. (Colburn)

Section 002. Special topics include advocacy advertising, information processing as a part of organizational design, environmental analysis of social issues facing major corporations, communication in high technology firms, and new communications technology in the workplace. There is also a special unit on the art of Japanese management.

409. The Michigan Journalist. Comm. 290 or permission of instructor. (3). (Excl).

The Michigan Journalist is an experimental periodical designed to permit a select group of undergraduate and graduate students to write, edit, photograph and lay-out for publication. Each of three issues put out in the semester has a unifying theme. Staffers' articles explore it, reporting directly to the student editor and faculty advisor. Evaluation is based on the quality of work produced, and the individual's ability to function in a professional context. The class meets one period weekly for lab/seminar purposes; more often as the journalistic process requires. (Eisendrath)

410. Introduction to Group Communication. Junior standing. (3). (HU).
Section 001.


Section 002. Emphasis is given to the oral communication process in small group problem-solving situations. Subject matter includes: group leadership styles; member functions; barriers and obstacles to understanding in small groups, and techniques for group discussion effectiveness. Methods of class operation include: class discussion; mini-lectures; research reports; participation in small group processes; case problems, and class member evaluation of group discussions. Reading materials include selected readings on oral communication and small group research. (Storey)

411. Theory and Practice of Argumentation. Comm. 100. (3). (HU).

The purpose of this course is to provide both basic theory and practice in argument. The structure of the class calls for a series of lectures on the principle terms and concepts in argument followed by actual classroom debates. Topics for debate are selected by students enrolled in the class. The course is limited to twenty-four students a term. Requirements include a midterm and final examination, one argumentative speech and participation in three classroom debates. (Colburn)

412. Elements of Persuasion. Comm. 100 or 102. (3). (HU).

This is a lecture course focusing on competing theoretical accounts of persuasion (the evidence concerning them, the problems they have encountered, etc.) and on research evidence concerning the effects of various factors on persuasion. No special background is required. The grade is based equally on each of two exams (midterm and final) and an individual project. (Allen)

415. Contemporary Public Address. Upperclass standing. (3). (HU).

A look at individual men and women and organized groups that have influenced American culture and policy by means of the spoken word, from World War I to the present. Course stresses changes in public discourse resulting from the growth of electronic media of communication, increased reliance on ghostwriters, organized dissent, bureaucratization of public information dissemination, other cultural developments. No special background is presumed, but contemporary history is useful. Lectures, some seminar discussions; students will produce three investigative papers, midterm and final. Grade based on papers and exams. Required readings are speeches drawn from a variety of sources in a course pack. Recommended background readings: John D. Hicks, Republican Ascendancy, 1920-1933; Wm. Leuchtenberg, Franklin D. Roosevelt and The New Deal, 1933-1940; Eric Goldman, The Crucial Decade and After, 1945-1960. (Martin)

428. Writing Drama for Radio and Television. Upperclass standing. (3). (Excl).

This course is designed to introduce students to dramatic scriptwriting for television and film. Each student is required to complete a script for a full length feature film or a made-for-TV movie OR a script for a one hour dramatic episode for a TV series and a 30 minute situation comedy. Several exercises in character development and plot design will also be assigned. In-class discussions will focus on script analysis and critical evaluation of dramatic theatrical films and television programming. A final exam will be given and attendance is a factor in grading. (Watson)

500. Seminar. Open to senior concentrators. (1-4). (Excl). May be repeated for credit.
Section 021: Covering Asia.
John Woodruff, Beijing correspondent for the Baltimore Sun, will present this short course during his home leave, October 29, through November 16. Meeting hours will be arranged. Research paper required. (Hovey)

518. Cross-Cultural Communication. Senior standing or permission of instructor. (3). (HU).

This course is an examination of some of the major issues concerning the nature of international communication: the flow of information across national boundaries; the unequal distribution and access to information worldwide; the varying points of views concerning the new world information order; the worldwide consequences of the Information Age (post-industrial society), and new paradigms that are being developed in this area. A major concern of the course is to understand how communication and the media presently operate, and to consider these implications for their future operation in a worldwide context. Format: there will be some lecturing, particularly early in the course. This will lessen as we go beyond the unglamorous work on fundamentals. To facilitate discussion, there will be a set of questions for each set of assigned readings. Evaluation and grading: concept explication 50%, and final paper 50%. (Allen)

527. Radio Television Management and Program Development. Comm. 426 or permission of instructor. (3). (Excl.)

This course is designed to explore specific behaviors, skills, problems and issues associated with administrative roles in media organizations. The objective of the course is the preparation of students for administrative tasks. At the end of the course, they should be able to: (1) Identify and describe the variety of organizations in the electronic media. (2) Demonstrate skills in accounting and financial management. (3) Analyze executive tasks in the light of effective management of time. (4) Show improvement in the writing of reports and letters. (5) Demonstrate knowledge of effective managerial approaches to organizing, staffing, personnel supervision, determination of objectives and other problems facing today's executives. (6) Increase ability to discuss different problems in a rational and systematic fashion. The course is recommended for graduate and professional students and a few undergraduates who are capable of completing the writing assignments. A basic text on Accounting is required. Instructional methods are basically lecture and discussion including a number of guest lecturers. Papers are required on Marketing, Time Management, Law, Engineering, Financial Management and other management related areas. Although the course is not concerned with production, students from outside the Communication area, i.e., Law, Business, Engineering, etc., are paired with Telecommunications majors for the observation of studio programs to assist them in understanding the production-related aspects of management. (Schumacher)


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