Courses in Communication (Division 352)

100. Public Speaking. Not open to seniors. No credit granted to those who have completed 102. (3). (HU).

This course emphasizes communication as a means of bringing about social change. It is especially designed for underclass students, and is recommended for students who will be pursuing degrees or careers in law, business, administration, or politics, and others who are concerned with communicating effectively with the general public. Each week three hours are devoted to small section meetings which focus on communication principles and application of these principles to problem-solving in public speaking settings. Course topics include audience analysis, source credibility, stage-fright, techniques of persuasion, and ethics. The ultimate purpose of the course is to encourage more effective communication by providing students with instruction and experiences which help them to be at ease before audiences and which encourage them to develop and present messages which have maximum audience impact. (Storey)

101. Interpersonal Communication. Not open to seniors. (4). (SS).

This course is designed to provide students with an increased understanding of the complex processes underlying face-to-face interaction. Topics discussed include the role of perception in communication, the creation of interpersonal understanding through communication, the role of communication in the development of relationships, nonverbal communication, barriers to communication, the strategic management of interpersonal interaction, and the general structure of informal communicative transactions. Evaluation of students is based on exams and assigned papers. (This course is a pre-concentration requirement.) (Folger)

103. Media of Mass Communication. Not open to seniors. I and II. (4). (SS).

This course is a survey of the structure and working process of the broadcasting, newspaper, magazine, and film industries and includes an analysis of the effects of these media on contemporary society with special emphasis given to political, economic, and psychological behavior, and to social change. Communication 103 serves as an introduction to advanced-level departmental media-related courses. One discussion section per week. Grading is based on discussion section assignments and three one-hour examinations. Two texts and a course pack constitute required reading. (Porter, Martin)

210. Persuasive Communication. (3). (HU).

Exploration of the principles of persuasion as applied in print, broadcast, and interpersonal communication. From the theoretical perspective of balance theories of attitude change, strategies are examined for such topics as: attention, perception, credibility, identification, reinforcement, activation, logical proof, reducing resistance, verbal suggestion, and motivation. Students make two individual presentations, one oral and one written, on proposed projects of a creative, critical or experimental sort. In addition, students complete a final team project involving development of a persuasive campaign using several media. Class format involves lectures and discussion sections, readings, a final exam. Required of concentrators in Communication. (Martin)

290. News Writing. Sophomore standing. (3). (Excl).

This course teaches the fundamentals of journalistic writing for newspapers and general audiences. The ability to type is essential. Laboratories and discussion sessions are led by teaching assistants and cover topics such as journalistic writing style, news values, writing news leads, information seeking, copy editing, and interviewing. Laboratory sessions are used for writing and for editing in class. Teaching assistants also confer with students individually during the term to discuss student writing progress. Periodic performance tests are given to determine student progress in the course. (Buckley)

302. Writing for Mass Media. Comm. 290. (3). (Excl).
Section 001.
An advanced journalistic writing course designed to teach students how to report on business and economics for newspapers, periodicals, television, and radio. Students will gain experience in using a variety of research methods and materials appropriate to business and economics reporting, including public documents and corporate records. Students will practice covering local news stories using a variety of formats and styles. Students will also learn how to analyze critically topical economic issues in the news, as well as the media which report these issues. (Buckley)

Section 002. This is an advanced journalistic writing course. Successful completion of Communication 290 is the prerequisite for Communication 302, and students who receive a "C" or lower should not elect the course. Ability to originate story ideas and work independently is essential. Knowledge of the AP style rules is required. Certain sections may deal with specific topics. (Marzolf)

320(220). Film Analysis. (3). (HU).

This course is a survey of the history, theory and aesthetics of the motion picture as illustrated through the works of representative film makers. It considers the types of artistic efforts that go into the making of a motion picture by emphasizing the roles of the director, the editor, the cinematographer as well as the roles of music and composition. The course traces the development of the motion picture from a primitive tool to a sophisticated art form. The latter part of the course is devoted to a selection of various films that illustrate genres, approaches to motion picture art: fantasy, neo-realism, the documentary film. An effort is also made to explain some of the more recent developments in film beginning with the experimental film and concluding with the animated film. There is a midterm examination and final exam. A written review of a contemporary film is required. There is one major text and one supplementary text. The course format is unusual in that the film medium itself (in the form of short clips, slides, etc.) is used to the largest possible extent in presenting the course material. Students who expect to pursue the film-making course sequence should take this course as early as possible, preferably during the freshman or sophomore years. (Beaver)

401. Selected Theories of Communication. (3). (HU).

Theory development in human communication research is the focus of this course. We examine communication as a social science and are concerned with theories of historic and current interest, including theories of language and meaning, persuasion, information processing, nonverbal communication, symbolic interactionism, rules theories, relational theory and systems theory, group influence and decision making, organizational communication, mass media effects, uses and gratifications, diffusion theory, agenda-setting theories of the mass media, and other theories of interest to communication scholars. Students will also examine the process of theory development and criticism, so that they can apply criteria for scientific theory evaluation to the theories of communication we study. Book: Littlejohn, Theories of Human Communication; Reynolds, a primer in theory construction. Prerequisite: none. Communication 101 and/or 103 recommended. Lecture/discussion. The course is one of a sequence for undergraduate concentrators. (Zoppi)

402. Comparative World Journalism. Upperclass standing. (3). (SS).

Describes and analyzes the newsgathering, processing, and distribution systems of major industrialized countries and several representative countries from less developed parts of the world; also describes world news agencies. (Porter)

403. Analyzing the Media. Junior standing. (3). (SS).

This course examines the practices, ethics, values and performance of the modern American mass media. Students will look at the practitioners' definitions of their jobs and responsibilities, at media standards and codes of ethics and how these work out in terms of media content. Case studies and critical analysis of the media from scholars and popular writers will be used. There will be assigned texts and readings. A project and a critical analysis paper will be required. There will be a midterm and final examination. (Marzolf)

405. The Media and the Arts. Upperclass standing. (3). (SS).

Communication 405, Media and the Arts, is an exploration of the relationship between the arts and the mass media. Students will study the way various forms theatre, dance, music, architecture, and the fine arts are reported and critiqued in newspapers, magazines, and on TV as well as the ways the arts and the media effect each other. Because students will need an understanding of the emphasized art forms in order to appreciate what is written about them, the nature of each will also be examined. The course will center on six assigned art events, plays, concerts, exhibits, etc., that students will attend outside of class. In conjunction with these events, many related, in-class activities are planned: guest lectures by reviewers and artists, films, and demonstration. Readings will include selections from scholarly works on criticism, basic works on the arts, and local and national newspapers. Students will be required to prepare six two page exercises and a final project and take midterm and final exams. (Cohen)

406. Mass Communication Research. Upperclass standing. (3). (SS).

Provides training in research skills relevant to studies of the impact of media on individuals and society. Topics covered include an introduction to research methods, an overview of issues and problems in mass media research, an extended examination of the influence of television and future developments in media research. In addition to lectures and discussions, students will be active participants in the implementation of a research project. Text: Wimmer,R. and Dominick,S., Mass Media Research: An Introduction, Belmont, CA.: Wadsworth, 1983, plus course pack. (Watkins)

409. The Michigan Journalist. Comm. 290 or permission of instructor. (3). (Excl).

The Michigan Journalist is an experimental periodical designed to permit a select group of undergraduate and graduate students to write, edit, photograph and lay-out for publication. Each of two issues put out in the term has a unifying theme. Staffers' articles explore it, reporting directly to the student editor and faculty advisor. Evaluation is based on the quality of work produced, and the individual's ability to function in a professional context. The class meets one period weekly for lab/seminar purposes; more often as the journalistic process requires. (Eisendrath)

410. Introduction to Group Communication. Junior standing. (3). (HU).

This course is a basic course focusing on the analysis of communicative interaction in small groups. The course provides (1) an introduction to important concepts, research and theory in small group communication, (2) a chance to explore the practical implications of small group theory and research and (3) several opportunities for students to participate in small group discussions which allow for immediate analysis of group communication.

Section 001. Student evaluation is based upon a group project, an individual paper and two exams. Required texts: Victims of Groupthink by Irving Janis; Change by Watzlawick, Weakland and Fisch, and course pack readings. (Folger)

Section 002. Emphasis is given to the oral communication process in small group problem-solving situations. Subject matter includes: group leadership styles; member functions; barriers and obstacles to understanding in small groups, and techniques for group discussion effectiveness. Methods of class operation include: class discussion; mini-lectures; research reports; participation in small group processes; case problems, and class member evaluation of group discussions. Reading materials include selected readings on oral communication and small group research. (Storey)

412. Elements of Persuasion. Comm. 100 or 102. (3). (HU).

This is a lecture course focusing on competing theoretical accounts of persuasion (the evidence concerning them, the problems they have encountered, etc.) and on research evidence concerning the effects of various factors on persuasion. No special background is required. The grade is based equally on each of two exams (midterm and final) and an individual project. (Allen)

415. Contemporary Public Address. Upperclass standing. (3). (HU).

A look at individual men and women and organized groups that have influenced American culture and policy by means of the spoken and written word, from World War I to the present. Course stresses changes in public discourse resulting from the growth of electronic media of communication, increased reliance on ghostwriters, organized dissent, bureaucratization of public information dissemination, other cultural developments. No special background is presumed, but contemporary history is useful. Lectures, some seminar discussions; students will produce three investigative papers, midterm and final. Grade based on papers and exams. Required readings are speeches drawn from a variety of sources in a course pack. Recommended background readings: John D. Hicks, Republican Ascendancy, 1920-1933; Wm. Leuchtenberg, Franklin D. Roosevelt and The New Deal, 1933-1940; Eric Goldman, The Crucial Decade and After, 1945-1960. (Martin)

421. Introduction to Radio and Television. Upperclass standing. (3). (HU).

The course is designed to give the student a basic understanding of how audio and video productions are made, including scripting, directing, editing, the principles behind, and the practical operation of studio equipment. Students are evaluated both on their factual knowledge of radio and television, as well as the studio productions that are made during the lab sessions. Each student will have to produce a variety of shows: a radio news program, a radio commercial, a television interview, a television commercial, etc. (Frierson)

428. Writing Drama for Radio and Television. Upperclass standing. (3). (Excl).

This course is designed to introduce students to dramatic scriptwriting for television and film. Each student is required to complete a script for a full length feature film or a made-for-TV movie OR a script for a one hour dramatic episode for a TV series and a 30 minute situation comedy. Several exercises in character development and plot design will also be assigned. In-class discussions will focus on script analysis and critical evaluation of dramatic theatrical films and television programming. A final exam will be given and attendance is a factor in grading. (Watson)

500. Seminar. Open to senior concentrators. (3). (Excl). May be repeated for credit.
Section 018: Mass Communication and Public Policy.
This seminar provides an opportunity to examine the public policy-making process in the area of mass communication technologies. We will spend approximately the first third of the term examining the public policy process in general, the next third focusing on specific public groups and agencies charged with communication policy making, and the final third exploring specific policy decisions in mass communications. Class will be structured in seminar fashion; students will lead one class discussion and make final presentation on issue of choice. Text: Malbin, Michael, Unelected Representatives, New York: Basic Books, 1980; Haight, Timothy, Telecommunications Policy and the Citizen, New York: Praeger, 1979. Plus course pack. (Watkins)

527. Radio Television Management and Program Development. Comm. 426 or permission of instructor. (3). (Excl).

This course is designed to explore specific behaviors, skills, problems and issues associated with administrative roles in media organizations. The objective of the course is the preparation of students for administrative tasks. At the end of the course, they should be able to: (1) Identify and describe the variety of organizations in the electronic media. (2) Demonstrate skills in accounting and financial management. (3) Analyze executive tasks in the light of effective management of time. (4) Show improvement in the writing of reports and letters. (5) Demonstrate knowledge of effective managerial approaches to organizing, staffing, personnel supervision, determination of objectives and other problems facing today's executives. (6) Increase ability to discuss different problems in a rational and systematic fashion. The course is recommended for graduate and professional students and a few undergraduates who are capable of completing the writing assignments. A basic text on Accounting is required. Instructional methods are basically lecture and discussion including a number of guest lecturers. Papers are required on Marketing, Time Management, Law, Engineering, Financial Management and other management related areas. Although the course is not concerned with production, students from outside the Communication area, i.e., Law, Business, Engineering, etc., are paired with Telecommunications majors for the observation of studio programs to assist them in understanding the production-related aspects of management. (Schumacher)

554. Media and Government. Comm. 202 or permission of instructor. (3). (SS).

This course explores in descriptive fashion various aspects of interactions among mass media, government, and political institutions generally. Particular attention is given to the president-press and foreign policy-press relationships, both historically and through ongoing current analysis. Midterm and final; a research paper also is required. Texts to be announced. (Porter)

555. Media History. Comm. 400 or permission of instructor. (3). (SS).

This seminar will focus on the mass media and World War II. Students will read newspapers and magazines of the 1941-45 period, as well as biographical accounts by journalists of the period to see how the media reported both the war and home fronts. Each student also will do oral history interviews with persons for their recollections of the way the print, radio and motion picture media depicted the war. Undergraduates should have completed Communication 400 and/or a course in recent American History. Grades will be based on written and oral reports. Text will be Studs Terkel, The Good War. (Stevens)

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