Courses in Communication (Division 352)

100. Public Speaking. Not open to seniors. No credit granted to those who have completed 102. (3). (HU).

This course emphasizes communication as a means of bringing about social change. It is especially designed for underclass students, and is recommended for students who will be pursuing degrees or careers in teaching, law, business, administration, or politics, and others who are concerned with communicating effectively with the general public. Each week three hours are devoted to small section meetings which focus on communication principles and application of these principles to problem-solving in public speaking settings. Course topics include audience analysis, source credibility, stage-fright, techniques of persuasion, and ethics. The ultimate purpose of the course is to encourage more effective communication by providing students with instruction and experiences which help them to be at ease before audiences and which encourage them to develop and present messages which have maximum audience impact. (Storey)

103. Media of Mass Communication. Not open to seniors. I and II. (4). (SS).

This course examines (1) the political, economic and historical context in which American mass media of communication perform, (2) the structure and functioning of the broadcasting, newspaper, magazine, book publishing, sound recording, and film industries and (3) the effects of these media on contemporary society and culture. Communication 103 serves as an introduction to advanced-level departmental media-related courses. One discussion section per week. Grading is based on discussion section assignments and three one-hour examinations. Two texts constitute required reading: Hiebert, Ungerait and Bohn, Mass Media IV, and Lowery and DeFleur, Milestones of Mass Communication Research. (Martin and Porter)

250. Information Gathering for the Mass Media. Comm. 103 and concentration in Communication. (3). (Excl).

This course teaches the strategies used in seeking information and evaluating its validity in a number of mass media applications, including journalism, broadcasting, marketing, media research and public relations. The basic approach combines research methods used by librarians and journalists in a problem-solving model that applies to many tasks in the information industry. Institutional, human, library and data base sources are examined. A computer game helps introduce the search strategy model. The course will be taught with two lectures and a lab, and will make use of several short weekly assignments. There will be a midterm and a final, plus a final project. Students should be sophomores and Communication concentrators. The course may be taken prior to other writing courses in the Department, and is strongly recommended as a prerequisite to Communication 302. There will be assigned course pack readings and texts. (Marzolf, MacAdam)

290. News Writing. Comm. 250 and sophomore standing. (3). (Excl).

This course teaches the fundamentals of journalistic writing for newspapers and general audiences. The ability to type is essential. Laboratories and discussion sessions are led by teaching assistants and cover topics such as journalistic writing style, news values, writing news leads, information seeking, copy editing, and interviewing. Laboratory sessions are used for writing and for editing in class. Teaching assistants also confer with students individually during the term to discuss student writing progress. Periodic performance tests are given to determine student progress in the course. (Buckley)

302. Writing for Mass Media. Comm. 290. (3). (Excl).
Section 001.
An advanced journalistic writing course designed to teach students how to report on business and economics for newspapers, periodicals, television, and radio. Students will gain experience in using a variety of research methods and materials appropriate to business and economics reporting, including public documents and corporate records. Students will practice covering local news stories using a variety of formats and styles. Students will also learn how to analyze critically topical economic issues in the news, as well as the media which report these issues. (Stevens)

Section 002. This is an advanced journalistic writing course. Successful completion of Communication 290 is the prerequisite for Communication 302, and students who receive a "C" or lower should not elect the course. Ability to originate story ideas and work independently is essential. Knowledge of the AP style rules is required. Certain sections may deal with specific topics. (Kubit)

Section 004. (Bishop)

310(210/412). Persuasive Communication. Comm. 103. (3). (SS).

Exploration of the principles of persuasion as applied in print, broadcast, and interpersonal communication. From the theoretical perspective of balance theories of attitude change, strategies are examined for such topics as: attention, perception, credibility, identification, reinforcement, activation, logical proof, reducing resistance, verbal suggestion, and motivation. Students make two individual presentations, one oral and one written, on proposed projects of a creative, critical or experimental sort. In addition, students complete a final team project involving development of a persuasive campaign using several media. Class format involves lectures and discussion sections, readings, a final exam. (Martin)

320(220). Film Analysis. Comm. 103. (3). (HU).

This course is a survey of the history, theory and aesthetics of the motion picture as illustrated through the works of representative film makers. It considers the types of artistic efforts that go into the making of a motion picture by emphasizing the roles of the director, the editor, the cinematographer as well as the roles of music and composition. The course traces the development of the motion picture from a primitive tool to a sophisticated art form. The latter part of the course is devoted to a selection of various films that illustrate genres, approaches to motion picture art: fantasy, neo-realism, the documentary film. An effort is also made to explain some of the more recent developments in film beginning with the experimental film and concluding with the animated film. There is a midterm examination and final exam. A written review of a contemporary film is required. There is one major text and one supplementary text. The course format is unusual in that the film medium itself (in the form of short clips, slides, etc.) is used to the largest possible extent in presenting the course material. Students who expect to pursue the film-making course sequence should take this course as early as possible, preferably during the freshman or sophomore years. (Beaver)

400. The Media in American History. Comm. 103, 202, and upperclass standing. (3). (SS).

Communication 400 will survey the historical development of the mass media in America. The evolution of the newspaper, magazine, radio, television, and motion picture industries will be examined in terms of the political, social, cultural, and economic forces which have shaped them. (Buckley)

401. Selected Theories of Communication. Comm. 103 and one theory and research course. (3). (HU).

This course covers the history of the study of human communication as a discipline, and analyzes the relevant theories that have been used (as well as discarded) along the way. The major focus is on theories useful in describing and predicting the effects of mass media on society. Grading based on tests, several exercises, and a major project/paper. Readings include a text, DeFleur, M. & Ball-Rokeach, S. (1982), Theories of Mass Communication, and a set of course pack readings. (Watkins)

402. Comparative World Journalism. Comm. 103 and upperclass standing. (3). (SS).

Describes and analyzes the newsgathering, processing, and distribution systems of major industrialized countries and several representative countries from less developed parts of the world; also describes world news agencies. (Porter)

403. Analyzing the Media. Comm. 103, 202, and junior standing. (3). (SS).

This course examines the practices, ethics, values and performance of the modern American mass media. Students will look at the practitioners' definitions of their jobs and responsibilities, at media standards and codes of ethics and how these work out in terms of media content. Case studies and critical analysis of the media from scholars and popular writers will be used. There will be assigned texts and readings. A project and a critical analysis paper will be required. There will be a midterm and final examination. (Marzolf)

404. Media and the Marketplace. Comm. 103, 202, and upperclass standing. (3). (SS).

This course examines the structure of the mass media marketplace by focusing on the web of economic relationships, market processes, and external constraints which direct the activities of suppliers, producers, distributors, retailers, and consumers of communication products. It explores why mass communication industries are organized as they are and how their structure affects the behavior of media markets. The newspaper, magazine, book publishing, radio, television, cable, and motion picture industries are studied in terms of: market structure, product differentiation, ownership patterns, financial controls, competitive behavior, demand-side and supply-side constraints, organizational adaptation, technology, and public policy. As an overview of contemporary issues involving the economic performance of mass media industries, this course investigates attributes of the media marketplace that influence the nature of the competitive process. (Buckley)

405. The Media and the Arts. Comm. 103 and upperclass standing. (3). (SS).

Communication 405, Media and the Arts, is an exploration of the relationship between the arts and the mass media. Students will study the way various forms theatre, dance, music, architecture, and the fine arts are reported and critiqued in newspapers, magazines, and on TV as well as the ways the arts and the media effect each other. Because students will need an understanding of the emphasized art forms in order to appreciate what is written about them, the nature of each will also be examined. The course will center on four assigned art events, plays, concerts, exhibits, etc., that students will attend outside of class. In conjunction with these events, many related, in-class activities are planned: guest lectures by reviewers and artists, films, and demonstration. Readings will include selections from scholarly works on criticism, basic works on the arts, and local and national newspapers. Students will be required to prepare four two-page exercises and a final project and take midterm and final exams. (Cohen)

406. Mass Communication Research. Comm. 103, 202, and upperclass standing. (3). (SS).

Provides training in research skills relevant to studies of the impact of media on individuals and society. Topics covered include an introduction to research methods, an overview of issues and problems in mass media research, an extended examination of the influence of television and future developments in media research. In addition to lectures and discussions, students will be active participants in the implementation of a research project. Text: Wimmer,R. and Dominick,S., Mass Media Research: An Introduction, Belmont, CA.: Wadsworth, 1983, plus course pack. (Watkins)

415. Contemporary Public Address. Upperclass standing. (3). (HU).

A look at individual men and women and organized groups that have influenced American culture and policy by means of the spoken and written word, from World War I to the present. Course stresses changes in public discourse resulting from the growth of electronic media of communication, increased reliance on ghostwriters, organized dissent, bureaucratization of public information dissemination, other cultural developments. No special background is presumed, but contemporary history is useful. Lectures, some seminar discussions; students will produce three investigative papers, midterm and final. Grade based on papers and exams. Required readings are speeches drawn from a variety of sources in a course pack. Recommended background readings: John D. Hicks, Republican Ascendancy, 1920-1933; Wm. Leuchtenberg, Franklin D. Roosevelt and The New Deal, 1933-1940; Eric Goldman, The Crucial Decade and After, 1945-1960. (Martin)

421. Introduction to Radio and Television. Comm. 103, one institutions course, and upperclass standing. (3). (HU).

A lecture course considering the history and development of American and British broadcasting, with an emphasis on social, cultural and economic implications plus special consideration of current issues. A term paper is assigned and a midterm and a final exam are given. This course is a prerequisite to Communication 425, which is devoted to radio and television production. (Smith)

500. Seminar. Open to senior concentrators. (3). (Excl). May be repeated for credit.
Section 014: Broadcasting in the 1960's.
A seminar (20 student maximum) for upperclassmen and graduate students employing a historical/critical approach to American broadcasting in the decade of the 1960's. Readings will consist of a variety of qualitative and quantitative studies of both news and entertainment programming. Each student is required to undertake a research project examining the relationship between broadcasting and some form of social change during the era. Weekly viewing/discussion sections will consider issues of broadcast history including regulation, impact on political behavior, emerging programming traditions and aesthetics of popular culture. (Watson)

Section 018: Mass Communication and Public Policy. This seminar provides an opportunity to examine the public policy-making process in the area of mass communication technologies. We will spend approximately the first third of the term examining the public policy process in general, the next third focusing on specific public groups and agencies charged with communication policy making, and the final third exploring specific policy decisions in mass communications. Class will be structured in seminar fashion; students will lead one class discussion and make final presentation on issue of choice. Text plus course pack. (Watkins)

527. Radio Television Management and Program Development. Comm. 426 or permission of instructor. (3). (Excl).

This course is designed to explore specific behaviors, skills, problems and issues associated with administrative roles in media organizations. The objective of the course is the preparation of students for administrative tasks. At the end of the course, they should be able to: (1) Identify and describe the variety of organizations in the electronic media. (2) Demonstrate skills in accounting and financial management. (3) Analyze executive tasks in the light of effective management of time. (4) Show improvement in the writing of reports and letters. (5) Demonstrate knowledge of effective managerial approaches to organizing, staffing, personnel supervision, determination of objectives and other problems facing today's executives. (6) Increase ability to discuss different problems in a rational and systematic fashion. The course is recommended for graduate and professional students and a few undergraduates who are capable of completing the writing assignments. A basic text on Accounting is required. Instructional methods are basically lecture and discussion including a number of guest lecturers. Papers are required on Marketing, Time Management, Law, Engineering, Financial Management and other management related areas. Although the course is not concerned with production, students from outside the Communication area, i.e., Law, Business, Engineering, etc., are paired with Telecommunications majors for the observation of studio programs to assist them in understanding the production-related aspects of management. (Schumacher)

552. Society and Mass Media. Graduate standing or permission of instructor. (3). (SS).

In this seminar, we will explore the processes and effects of communication. Also, we will examine various substantive issues and the accompanying evidence regarding the role of the mass media on various types of social systems. One exam and a final paper forms the basis for student evaluation. This is a graduate seminar, but undergraduates may be admitted with the permission of the instructor. (Allen)

554. Media and Government. Comm. 202 or permission of instructor. (3). (SS).

This course explores in descriptive fashion various aspects of interactions among mass media, government, and political institutions generally. Particular attention is given to the president-press and foreign policy-press relationships, both historically and through ongoing current analysis. Midterm and final; a research paper also is required. Texts to be announced. (Porter)


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