100. Public Speaking. Not open to seniors. No credit granted to those who have completed 102. (3). (Excl).
This course emphasizes communication as a means of bringing about social change. It is especially designed for underclass students, and is recommended for students who will be pursuing degrees or careers in teaching, law, business, administration, or politics, and others who are concerned with communicating effectively with the general public. Each week three hours are devoted to small section meetings which focus on communication principles and application of these principles to problem-solving in public speaking settings. Course topics include audience analysis, source credibility, stage-fright, techniques of persuasion, and ethics. The ultimate purpose of the course is to encourage more effective communication by providing students with instruction and experiences which help them to be at ease before audiences and which encourage them to develop and present messages which have maximum audience impact. (Storey)
103. Media of Mass Communication. Not open to seniors. (4). (SS).
This course examines (1) the political, economic and historical context in which American mass media of communication perform, (2) the structure and functioning of the broadcasting, newspaper, magazine, book publishing, sound recording, and film industries and (3) the effects of these media on contemporary society and culture. Communication 103 serves as an introduction to advanced-level departmental media-related courses. One discussion section per week. Grading is based on discussion section assignments and three one-hour examinations. Two texts constitute required reading: Dominick, THE DYNAMICS OF MASSCOMMUNICATION, and Atwan, Orton, and Westerman, AMERICAN MASS MEDIA. (Porter and Semetko)
202. Freedom of Expression. Comm. 103. (3). (SS).
This lecture course seeks to define free expression and to show how freedom of speech and press evolved. It weighs the personal and societal benefits from unrestricted freedom against societal interests in preserving order, reputations and morals. It considers ethical, as well as legal, restraints. All exams (two hourlies and a final) are machine-graded, multiple-choice. There are no term papers. Required for Communications concentrators. (Stevens)
250. Information Gathering for the Mass Media. Comm. 103 and concentration in Communication; sophomore and junior only. (3). (Excl).
This course teaches the strategies used in seeking information and evaluating its validity in a number of mass media applications, including journalism, broadcasting, marketing, media research and public relations. The basic approach combines research methods used by librarians and journalists in a problem-solving model that applies to many tasks in the information industry. Institutional, human, library and data base sources are examined. A computer game helps introduce the search strategy model. The course will be taught with three lectures, and will make use of several short weekly assignments. There will be a midterm and a final. Preference is given to Sophomores and Juniors who are Communication concentrators. The course should be taken prior to other writing courses in the department. Course pack readings and texts. (Marzolf)
290. News Writing. Comm. 250 and sophomore standing. (3). (Excl).
This course teaches the fundamentals of newspaper reporting and writing for general audiences. Areas to covered include: defining news, copy editing, AP style, leads, story organization, reporting basic news stories, covering speeches/meetings/press conferences, interviewing techniques and descriptive writing. An ability to type is essential. In addition to assigned texts, students will be expected to read daily newspapers. Weekly discussion sessions and on-deadline writing labs will be led by supervised teaching assistants. Periodic quizzes on course material and current events will be given. There is no midterm nor final exam. Students are evaluated on class participation and writing performance of both in-class exercises and take-home projects. Communication 290 is part of the departmental undergraduate writing sequence and is a mandatory prerequisite for the ECB-credit Communication 302. (Kubit)
302. Writing for Mass Media. Comm. 290. (3). (Excl). May be repeated for a total of 6 credits with permission of concentration advisor.
Students learn a methodology of advanced reporting and writing techniques that they can apply to any type of mass media output. Emphasis is on how to locate ideas for mass media copy, find research and interview sources for copy content, organize that content for the writing task, meet the reporting and writing criteria mass media producers expect. The course is taught in 12 lectures and six discussion sessions. Writing assignments assist students in the preparation of a final mass media piece of publishable quality. Evaluations are based on assignments and final paper, number of points accumulated, the student's relative standing in the class. (Parsigian)
310(210/412). Persuasive Communication. Comm. 103. (3). (HU).
In this lecture course, we will investigate the ways in which people try to influence the attitudes and behavior of others. The topics covered should be of special interest to people who are concerned with public relations, labor-management problems, advertising directed toward social issues, and social action programs. There will be one final, a group project, and two individual projects. Student class participation will be counted toward the final grade. (Allen)
320(220). Film Analysis. (3). (HU).
This course is a survey of the history, theory and aesthetics of the motion picture as illustrated through the works of representative film makers. It considers the types of artistic efforts that go into the making of a motion picture by emphasizing the roles of the director, the editor, the cinematographer as well as the roles of music and composition. The course traces the development of the motion picture from a primitive tool to a sophisticated art form. The latter part of the course is devoted to a selection of various films that illustrate genres, approaches to motion picture art: fantasy, neo-realism, the documentary film. An effort is also made to explain some of the more recent developments in film beginning with the experimental film and concluding with the animated film. There is a midterm examination and final exam. Written scene critiques of a contemporary film are required. There is one major text and one supplementary text. The course format is unusual in that the film medium itself (in the form of short clips, slides, etc.) is used to the largest possible extent in presenting the course material. Students who expect to pursue the film-making course sequence should take this course as early as possible, preferably during the freshman or sophomore years. (Beaver)
400. The Media in American History. Comm. 103, 202, and upperclass standing. (3). (SS).
Communication 400 will survey the historical development of the mass media in America. The evolution of the newspaper, magazine, radio, television, and motion picture industries will be examined in terms of the political, social, cultural, and economic forces which have shaped them. (Buckley)
401. Selected Theories of Communication. Comm. 103 and junior standing. (3). (SS).
The course provides a selection of communication theories with special emphasis on mass communication institutions, processes and effects. We consider theories to be stories about our world, and our selection of stories falls into two classes: the scientific and the humanistic. Students will learn the fundamentals of theory reading and evaluation, and will demonstrate their knowledge of these skills through two essay exams and discussion section assignments. Required readings include a course pack and two texts.
403. Analyzing the Media. Comm. 103, 202, and junior standing. (3). (Excl).
With a focus on television, this course examines approaches to the criticism of mass media. The first part looks at critical approaches from effects and functional studies to aesthetic and mythic analyses. The second part of the course applies analysis to selected television genres – soap operas, sitcoms, variety and talk shows, children's programming, MTV, and news, among others. The course will investigate social, aesthetic and moral issues confronting television and suggest strategies for understanding and confronting these issues. (Campbell)
404. Media and the Marketplace. Comm. 103, 202, and upperclass standing. (3). (Excl).
This course examines the structure of the mass media marketplace by focusing on the web of economic relationships, market processes, and external constraints which direct the activities of suppliers, producers, distributors, retailers, and consumers of communication products. It explores why mass communication industries are organized as they are and how their structure affects the behavior of media markets. The newspaper, magazine, book publishing, radio, television, cable, and motion picture industries are studied in terms of: market structure, product differentiation, ownership patterns, financial controls, competitive behavior, demand-side and supply-side constraints, organizational adaptation, technology, and public policy. As an overview of contemporary issues involving the economic performance of mass media industries, this course investigates attributes of the media marketplace that influence the nature of the competitive process. (Buckley)
405. The Media and the Arts. Comm. 103 and upperclass standing. (3). (HU).
Communication 405, Media and the Arts, is an exploration of the relationship between the arts and the mass media. Students will study the way various forms – theatre, dance, music, architecture, and the fine arts – are reported and critiqued in newspapers, magazines, and on TV as well as the ways the arts and the media effect each other. Because students will need an understanding of the emphasized art forms in order to appreciate what is written about them, the nature of each will also be examined. The course will center on five assigned art events, plays, concerts, exhibits, etc., that students will attend outside of class. In conjunction with these events, many related, in-class activities are planned: guest lectures by reviewers and artists, films, and demonstration. Readings will include selections from scholarly works on criticism, basic works on the arts, and local and national newspapers. Students will be required to prepare five two-page exercises and take midterm and final exams. (Cohen)
406. Mass Communication Research. Comm. 401 and upperclass standing. (3). (Excl).
An introduction to the logic and techniques of social scientific research in mass communication. Characteristic approaches to research in print and electronic media, advertising and public relations, and mass communication effects are surveyed. The course aims at enabling students to evaluate critically the validity of research findings and conclusions. Topics include: framing of questions and hypotheses, measurement, research design, sampling, collection and interpretation of data. Students will write critical reviews of media research. Midterm and final examinations. Lectures plus discussion/workshop sections. (Price)
409. The Michigan Journalist. Comm. 290 or permission of instructor. (3). (Excl).
This course teaches editing for print media: newspaper, newsletter and magazine. Students will be expected to write articles and features to be edited in class. There are several laboratory exercises, including headline writing and page layout. The final project will be a prototype issue of the MICHIGAN JOURNALIST, a student laboratory publication. Sessions will be held in a microcomputer writing lab and students must be familiar with the Zenith or IBM personal computer and word processing procedures.
410. Introduction to Group Communication. Junior standing. (3). (Excl).
Emphasis is given to the oral communication process in small group problem-solving situations. Subject matter includes: group leadership styles; member functions; barriers and obstacles to understanding in small groups, and techniques for group discussion effectiveness. Methods of class operation include: class discussion; mini lectures; research reports; participation in small group processes; case problems, and class member evaluation of group discussions. Reading materials include selected readings on oral communication and small group research. (Storey)
421. Introduction to Radio and Television. Upperclass standing. (3). (N.Excl).
Part of the course will be lectures/discussions on the basic radio/television production principles, methods, business, programming, aesthetics, effects, etc. as well as the tools of broadcasting, and part of the course will be a lab in which the students will apply their acquired knowledge of radio/TV production principles, methods, disciplines and techniques. Grading will be based on tests, including a final exam, radio/TV lab projects and other written assignments. Students must be present at the first lecture and lab session to maintain enrollment. This course is a prerequisite to Communication 425 which is devoted to radio/television production. (Cody, Young)
425. Introduction to Radio and Television Directing. Comm. 421. (3). (N.Excl).
This course is designed to give students experience in studio production and directing of radio and television programs. Students will learn the fundamentals of live-on-tape production and receive practical experience in planning, writing, producing, directing and performing in radio and television programs. Evaluation will be based primarily on production exercises. Instruction will consist of lectures, laboratory exercises and in-class critique of student work. Students must be present at first lecture and lab session to maintain enrollment. (Cody and Young)
427. Preparation of Radio and TV Continuity. Junior standing. (3). (Excl).
This course is meant to attract students who are interested in learning how to write and evaluate non-dramatic, non-news scripts for radio and television. The writing assignments include: radio and television commercials, public service announcements, broadcast editorials, and comedy scripts. Ultimately, these assignments are designed to acquaint students with the demands of working in a professional situation where writers are expected to: 1) conform ideas to precise time limitations; 2) observe accepted formats; 3) submit work prior to deadlines; and 4) prepare copy that is creative, entertaining, and/or persuasive. Class meetings will be organized around lectures, viewings, and analysis/discussion sessions. Finally, students taking this for ECB credit will have an opportunity to revise and resubmit selected assignments. (Reeves)
428. Writing Drama for Radio and Television. Junior standing. (3). (N.Excl).
This course is designed to introduce students to dramatic scriptwriting for television and film. Each student is required to complete a script for a full length feature film or a made-for-TV movie OR a script for a one hour dramatic episode for a TV series and a 30 minute situation comedy. Several exercises in character development and plot design will also be assigned. In-class discussions will focus on script analysis and critical evaluation of dramatic theatrical films and television programming. (Watson)
502. Marsh Professor Mini-Course. (1). (Excl). May be repeated for credit.
EUROPEAN ELECTRONIC MEDIA POLICY. Electronic media policies of Western Europe will be examined in a comparative approach by guest visiting professor, Dr. Karin Siune of the University of Aarhus, Denmark, Department of Political Science. There will be readings and a paper to write. Participation in the discussion is essential. Course runs from Sept. 26 – Oct. 14. (Siune)
518. Cross-Cultural Communication. Senior standing or permission of instructor. (3). (Excl).
This seminar is an examination of some of the major issues concerning the nature of international communication. We will cover such topics as: the flow of information across national boundaries, the unequal distribution and access to information world-wide, the varying points of views concerning the new world information order, the world-wide consequences of the Information Age. A major concern of the course is to understand how communication and media presently operate and to consider these implications for its future operation in a world-wide context. There will be some lecturing, particularly early in the course. Students will be required to write a major paper and complete a take-home final exam. (Allen)
527. Radio Television Management and Program Development. Permission of instructor. (3). (Excl).
This course is designed to explore specific behaviors, skills, problems and issues associated with administrative roles in media organizations. The objective of the course is the preparation of students for administrative tasks. At the end of the course, they should be able to: (1) Identify and describe the variety of organizations in the electronic media. (2) Demonstrate skills in accounting and financial management. (3) Analyze executive tasks in the light of effective management of time. (4) Show improvement in the writing of reports and letters. (5) Demonstrate knowledge of effective managerial approaches to organizing, staffing, personnel supervision, determination of objectives and other problems facing today's executives. (6) Increase ability to discuss different problems in a rational and systematic fashion. The course is recommended for graduate and professional students and a few undergraduates who are capable of completing the writing assignments. A basic text on Accounting is required. Instructional methods are basically lecture and discussion including a number of guest lecturers. Papers are required on Marketing, Time Management, Law, Engineering, Financial Management and other management related areas. Although the course is not concerned with production, students from outside the Communication area, i.e., Law, Business, Engineering, etc., are paired with Telecommunications majors for the observation of studio programs to assist them in understanding the production-related aspects of management. (Schumacher)
552. Society and Mass Media. Graduate standing or permission of instructor. (3). (Excl).
Emphasizing a cultural approach to the study of mass communication, this course will challenge students to: 1) make sense of several complicated concepts associated with cultural studies (including meaning, myth, ideology, ritual, narrative, and discourse); 2) apply these concepts in close critical analyses of television's news, sports, variety, and entertainment programming. Class meetings will be organized around lectures, viewings, and analysis/discussion sessions. And grades for this course will be based on: class participation (10%), two short reaction papers – 3 to 4 pages in length (20%), one long analytic paper – 8 to 10 pages in length (30%), a midterm exam (20%) and a final exam (20%). The primary text for this course will be MEDIA, MYTHS, AND NARRATIVES: TELEVISION AND THE PRESS, edited by James W. Carey. Of course, other texts and a reading packet may also be required. (Reeves)
554. Media and Government. Comm. 202 or permission of instructor. (3). (Excl).
Government/media relations at the national level, journalist/source interaction, the workings of government agency press offices, news presentations of Congress, and White House news management are major topics for discussion in this seminar course. We will focus predominantly, but not solely, on contemporary American media and government. Case studies of government/media relations in times of war, or domestic and international crises – such as Watergate, Vietnam, the Falklands war and Grenada – are discussed in the context of government restraints on reporting. As this is an election year, a substantial part of the course will concern the role of the media in the election process.
590. Senior Honors Seminar. Open to senior concentrators by departmental invitation. (2). (Excl). (INDEPENDENT).
The senior Honors seminar is devoted to developing a thesis topic and the research method suited to that topic. Each student researches and writes a thesis prospectus of about 10 pages plus a bibliography. A thesis adviser is selected during the term. Guest faculty members are invited to the seminar to discuss research projects and methods in the fields appropriate to students' interests. The seminar grade is based on participation in the seminar and the quality of the prospectus. (Marzolf)
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