100. Public Speaking. Not open to seniors. No credit granted to those who have completed 102. (3). (Excl).
This course emphasizes communication as a means of bringing about social change. It is especially designed for underclass students, and is recommended for students who will be pursuing degrees or careers in teaching, law, business, administration, or politics, and others who are concerned with communicating effectively with the general public. Each week three hours are devoted to small section meetings which focus on communication principles and application of these principles to problem-solving in public speaking settings. Course topics include audience analysis, source credibility, stage-fright, techniques of persuasion, and ethics. The ultimate purpose of the course is to encourage more effective communication by providing students with instruction and experiences which help them to be at ease before audiences and which encourage them to develop and present messages which have maximum audience impact. (Smith)
103. Media of Mass Communication. Not open to seniors. (4). (SS).
This course examines (1) the political, economic and historical context in which American mass media of communication perform, (2) the structure and functioning of the broadcasting, newspaper, magazine, book publishing, sound recording, and film industries and (3) the effects of these media on contemporary society and culture. Communication 103 serves as an introduction to advanced-level departmental media-related courses. One discussion section per week. Grading is based on discussion section assignments and three one-hour examinations. Two texts constitute required reading: Dominick, THE DYNAMICS OF MASSCOMMUNICATION, and Atwan, Orton, and Westerman, AMERICAN MASS MEDIA.
202. Freedom of Expression. Comm. 103. (3). (SS).
This lecture course seeks to define free expression and to show how freedom of speech and press evolved. It weighs the personal and societal benefits from unrestricted freedom against societal interests in preserving order, reputations and morals. It considers ethical, as well as legal, restraints. All exams (two hourlies and a final) are machine-graded, multiple-choice. There are no term papers. Required for Communications concentrators.
250. Information Gathering for the Mass Media. Comm. 103 and concentration in Communication; sophomore and junior only. (3). (Excl).
This course teaches the strategies used in seeking information and evaluating its validity in a number of mass media applications, including journalism, broadcasting, marketing, media research and public relations. The basic approach combines research methods used by librarians and journalists in a problem-solving model that applies to many tasks in the information industry. Institutional, human, library and data base and special sources are examined. A computer game helps introduce the search strategy model. There are three lectures. There are weekly assignments. There is a final project, not a final exam. Preference is given to Sophomores and Juniors who are Communication concentrators. The course should be taken prior to other writing courses in the department. (Marzolf)
290. News Writing. Comm. 250 and sophomore standing. (3). (Excl).
This course teaches the fundamentals of newspaper reporting and writing for general audiences. Areas to be covered include: defining news, copy editing, AP style, leads, story organization, reporting basic news stories, covering speeches/meetings/press conferences, interviewing techniques and descriptive writing. An ability to type is essential. In addition to assigned texts, students will be expected to read daily newspapers. Weekly discussion sessions and on-deadline writing labs will be led by supervised teaching assistants. Periodic quizzes on course material and current events will be given. There is no midterm nor final exam. Students are evaluated on class participation and writing performance of both in-class exercises and take-home projects. Communication 290 is part of the departmental undergraduate writing sequence and is a mandatory prerequisite for the ECB-credit Communication 302. (Kubit)
302. Writing for Mass Media. Permission of instructor. (3). (Excl). May be repeated for a total of 6 credits with permission of concentration advisor.
SECTION 001. This section will cover writing in non-journalism areas of the communication industry. Writing techniques and formats to be covered include: press releases, public relations, marketing, advertising, public service announcements, corporate newsletters, brochures and business reports. Successful completion of Comm. 250 is a must. Weekly writing assignments and long-range projects. Class meets twice a week in the writing lab. (Marzolf)
SECTION 002. This course will focus on feature writing, and as such, will work to perfect newsgathering and writing skills, and will address questions of style, content, ethics, and accuracy. Writing assignments will include personality profiles, UM/Ann Arbor feature stories, news-based features, holiday stories, team features, movie/theatre reviews, and opinion pieces. Readings will be drawn from anthologies and current writing of established journalists. (Smith)
310(210/412). Persuasive Communication. Comm. 103. (3). (Excl).
In this lecture course, we will investigate the ways in which people try to influence the attitudes and behavior of others. The topics covered should be of special interest to people who are concerned with public relations, labor-management problems, advertising directed toward social issues, and social action programs. There will be one final, a group project, and two individual projects. Student class participation will be counted toward the final grade. (Allen)
320(220). Film Analysis. (3). (HU).
This course is a survey of the history, theory and aesthetics of the motion picture as illustrated through the works of representative film makers. It considers the types of artistic efforts that go into the making of a motion picture by emphasizing the roles of the director, the editor, the cinematographer as well as the roles of music and composition. The course traces the development of the motion picture from a primitive tool to a sophisticated art form. The latter part of the course is devoted to a selection of various films that illustrate genres, approaches to motion picture art: fantasy, neo-realism, the documentary film. An effort is also made to explain of the more recent developments in film, beginning with the experimental film and concluding with the animated film. There is a midterm examination and final exam. Written scene critiques of a contemporary film are required. There is one major text and one supplementary text. The course format is unusual in that the film medium itself (in the form of short clips, slides, etc.) is used to the largest possible extent in presenting the course material. Students who expect to pursue a film-making sequence should take this course as early as possible, preferably during the freshman or sophomore years. Three lecture hours and one discussion section per week. (Beaver)
401. Selected Theories of Communication. Comm. 103 and junior standing. (3). (Excl).
The course focuses on selected theories of mass communication and society. There will be a special emphasis on the cultural aspects of mass communication, mass communication processes, and effects. Students will learn the fundamentals of reading and evaluating social theory and mass communication theory. They will demonstrate their knowledge of these skills through two essay exams, research paper(s), and discussion section assignments. Required readings include a course pack and several texts. (Press)
403. Ethics of Journalism. Comm. 103, 202, and junior standing. (3). (Excl).
With a focus on television, this course examines approaches to the criticism of mass media. The first part looks at critical approaches from effects and functional studies to aesthetic and mythic analyses. The second part of the course applies analysis to selected television genres – soap operas, sitcoms, variety and talk shows, children's programming, MTV, and news, among others. The course will investigate social, aesthetic and moral issues confronting television and suggest strategies for understanding and confronting these issues. (Bishop)
405. The Media and the Arts. Comm. 103 and upperclass standing. (3). (Excl).
Communication 405, Media and the Arts, is an exploration of the relationship between the arts and the mass media. Students will study the way various forms – theatre, dance, music, architecture, and the fine arts – are reported and critiqued in newspapers, magazines, and on TV as well as the ways the arts and the media effect each other. Because students will need an understanding of the emphasized art forms in order to appreciate what is written about them, the nature of each will also be examined. The course will center on five assigned art events, plays, concerts, exhibits, etc., that students will attend outside of class. In conjunction with these events, many related, in-class activities are planned: guest lectures by reviewers and artists, films, and demonstration. Readings will include selections from scholarly works on criticism, basic works on the arts, and local and national newspapers. Students will be required to prepare five two-page exercises and take midterm and final exams. (Cohen)
406. Mass Communication Research. Comm. 401 and upperclass standing. (3). (Excl).
An introduction to the logic and techniques of social scientific research in mass communication. Characteristic approaches to research in print and electronic media, advertising and public relations, and mass communication effects are surveyed. The course aims at enabling students to evaluate critically the validity of research findings and conclusions. Topics include: framing of questions and hypotheses, measurement, research design, sampling, collection and interpretation of data. Students will write critical reviews of media research. Midterm and final examinations. Lectures plus discussion/workshop sections. (Price)
409. The Michigan Journalist. Comm. 290 or permission of instructor. (3). (Excl).
This course teaches editing for print media: newspaper, newsletter and magazine. Students will be expected to write articles and features to be edited in class. There are several laboratory exercises, including headline writing and page layout. The final project will be a prototype issue of the MICHIGAN JOURNALIST, a student laboratory publication. Sessions will be held in a microcomputer writing lab and students must be familiar with the Zenith or IBM personal computer and word processing procedures. (Green)
410. Introduction to Group Communication. Junior standing. (3). (Excl).
Emphasis is given to the oral communication process in small group problem-solving situations. Subject matter includes: group leadership styles; member functions; barriers and obstacles to understanding in small groups, and techniques for group discussion effectiveness. Methods of class operation include: class discussion; mini lectures; research reports; participation in small group processes; case problems, and class member evaluation of group discussions. Reading materials include selected readings on oral communication and small group research. (Storey)
417. Analyzing Television. Comm. 103 and junior standing. (3). (HU).
With a focus on television, this course examines approaches to the criticism of mass media. The first part looks at approaches from impact and functional studies to aesthetic and mythic analyses. Part II of the course applies analysis to selected TV genres – soap operas, sitcoms, variety and talk shows, children's programming, MTV, and news, among others. The course investigates social, aesthetic, and moral issues confronting media institutions and suggest strategies for understanding and confronting these issues. Required: Four papers, critical journal, and two exams. (Campbell)
421. Introduction to Radio and Television. Upperclass standing. (3). (Excl).
This course is designed to introduce students to the terminology, aesthetics and organizational methods of broadcast production and programming. Lecture is supplemented with radio and television laboratory sessions in which students will apply their acquired knowledge of audio and video production, including scripting, directing and practical operation of studio equipment. Grading will be based on tests, radio and television directing projects and short written assignments. Students must be present at the first lecture and lab session to maintain enrollment. Laboratory sessions will be held at the television studios located at 400 Fourth Street. Students should plan schedules to allow for travel time. This course is a prerequisite for Communication 425, an advanced course devoted to radio and television studio production. (Sarris)
427. Preparation of Radio and TV Continuity. Junior standing. (3). (Excl).
In this course students will learn to prepare and evaluate non-dramatic program material for radio and television. The weekly writing assignments include commercials, public service announcements, commentaries, editorials, and documentaries. Creative work must be put into proper script format and written for precise lengths of time. Instruction is provided through lectures, assignment comments, individual conferences, evaluation and analysis of professional scripting through the use of video and audiotapes. Students are expected to attend each class session and participate in discussions. A final exam, based on the textbook as well as class discussions, is given. (Watson)
428. Writing Drama for Radio and Television. Junior standing. (3). (Excl).
This course is designed to introduce students to dramatic scriptwriting for television and film. One major assignment is a group project requiring students to collaborate in the writing of an episode of a current television series. The final project is a miniscreenplay (20-30 pages). Attendance at class meetings is required. Text: THE UNDERSTRUCTURE OF WRITING FOR FILM AND TELEVISION by Ben Brady and Lance Lee. (Reeves)
518. Cross-Cultural Communication. Senior standing or permission of instructor. (3). (Excl).
This seminar is an examination of some of the major issues concerning the nature of international communication. We will cover such topics as: the flow of information across national boundaries, the unequal distribution and access to information world-wide, the varying points of views concerning the new world information order, the world-wide consequences of the Information Age. A major concern of the course is to understand how communication and media presently operate and to consider these implications for its future operation in a world-wide context. There will be some lecturing, particularly early in the course. Students will be required to write a major paper and complete a take-home final exam. (Allen)
527. Radio Television Management and Program Development. Permission of instructor. (3). (Excl).
This course is designed to explore specific behaviors, skills, problems and issues associated with administrative roles in media organizations. The objective of the course is the preparation of students for administrative tasks. At the end of the course, they should be able to: (1) Identify and describe the variety of organizations in the electronic media. (2) Demonstrate skills in accounting and financial management. (3) Analyze executive tasks in the light of effective management of time. (4) Show improvement in the writing of reports and letters. (5) Demonstrate knowledge of effective managerial approaches to organizing, staffing, personnel supervision, determination of objectives and other problems facing today's executives. (6) Increase ability to discuss different problems in a rational and systematic fashion. The course is recommended for graduate and professional students and a few undergraduates who are capable of completing the writing assignments. A basic text on Accounting is required. Instructional methods are basically lecture and discussion including a number of guest lecturers. Papers are required on Marketing, Time Management, Law, Engineering, Financial Management and other management related areas. Although the course is not concerned with production, students from outside the Communication area, i.e., Law, Business, Engineering, etc., are paired with Telecommunications majors for the observation of studio programs to assist them in understanding the production-related aspects of management. (Schumacher)
552. Society and Mass Media. Graduate standing or permission of instructor. (3). (Excl).
Emphasizing a cultural approach to the study of mass communication, this course will challenge students to: 1) make sense of several complicated concepts associated with cultural studies (including meaning, myth, ideology, ritual, narrative, and discourse); 2) apply these concepts in close critical analyses of television's news, sports, variety, and entertainment programming. Class meetings will be organized around lectures, viewings, and analysis/discussion sessions. And grades for this course will be based on: class participation (10%), two short reaction papers – 3 to 4 pages in length (20%), one long analytic paper – 8 to 10 pages in length (30%), a midterm exam (20%) and a final exam (20%). The primary text for this course will be MEDIA, MYTHS, AND NARRATIVES: TELEVISION AND THE PRESS, edited by James W. Carey. Of course, other texts and a reading packet may also be required. (Reeves)
554. Media and Government. Comm. 202 or permission of instructor. (3). (Excl).
Government/media relations at the national level, journalist/source interaction, the workings of government agency press offices, news presentations of Congress, and White House news management are major topics for discussion in this seminar course. We will focus predominantly, but not solely, on contemporary American media and government. Case studies of government/media relations in times of war, or domestic and international crises – such as Watergate, Vietnam, the Falklands war and Grenada – are discussed in the context of government restraints on reporting. (Semetko)
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